Gupta Suneel, Pande Neerja, Arumugam Thangaraja, Sanjeev M A
Department of Management Studies, SMS Lucknow India.
Business Communication, IIM-Lucknow Lucknow India.
J Public Aff. 2022 Oct 25:e2842. doi: 10.1002/pa.2842.
Organizational reputation is critical for successful stakeholder engagement. A crisis can affect the organizational reputation and alter stakeholder perception about organizations. The current study investigates the impact of the Covid-19 pandemic and its management on the World Health Organization's (WHO's) reputation among Indian public health professionals (PHPs). The study applies the situational crisis communication theory (SCCT) model to investigate the reputational impact of the pandemic on WHO among the study subjects. The study results indicate that most Indian PHPs attribute the current Pandemic to WHO. Their current reputation has dropped compared to their earlier reputation among Indian PHPs. The same is reflected in their behavioral intent, with the PHP's willingness to follow WHO guidelines on public health issues significantly reduced. The study also finds empirical support for the SCCT Model.
组织声誉对于成功的利益相关者参与至关重要。危机可能会影响组织声誉，并改变利益相关者对组织的看法。当前的研究调查了新冠疫情及其管理对世界卫生组织（WHO）在印度公共卫生专业人员（PHPs）中的声誉的影响。该研究应用情境危机沟通理论（SCCT）模型来调查疫情对研究对象中WHO声誉的影响。研究结果表明，大多数印度公共卫生专业人员将当前的疫情归咎于WHO。与他们之前在印度公共卫生专业人员中的声誉相比，其当前声誉有所下降。这同样反映在他们的行为意图上，公共卫生专业人员遵循WHO关于公共卫生问题指南的意愿显著降低。该研究还为SCCT模型找到了实证支持。
