利用社交媒体为一项高血压随机试验招募研究参与者。
Using social media to recruit study participants for a randomized trial for hypertension.
作者信息
Feyz Lida, Wang Yale, Pathak Atul, Saxena Manish, Mahfoud Felix, Sanghvi Kintur, Peterson Rose, Kirtane Ajay J, Azizi Michel, Iyer Mano, Daemen Joost
机构信息
Department of Cardiology, Erasmus MC, University Medical Center, Room Rg-632, PO Box 2040, 3000 CA Rotterdam, The Netherlands.
Department of Cardiology, Minneapolis Heart Institute, Abbott Northwestern Hospital, 800 E 28th St, Minneapolis, MN 55407, USA.
出版信息
Eur Heart J Digit Health. 2020 Nov 30;1(1):71-74. doi: 10.1093/ehjdh/ztaa010. eCollection 2020 Nov.
AIMS
The present study aimed to evaluate the potential of social media as an approach to recruit hypertensive subjects.
METHODS AND RESULTS
In addition to conventional trial recruitment, Facebook ads were run. Over a 115-day recruitment period, Facebook reached 5.3 million people in 168 separate campaigns run in the proximity of 19 sites in the USA and 14 sites in Europe. A total of 182 839 participants (3.4%) clicked on the ad; of those 10 483 subjects (5.7%) completed a dedicated questionnaire. This resulted in 3632 potential candidates. A total of 285 potential candidates were recruited by various recruitment strategies in the specified time period, of which 184/285 (64.6%) came from Facebook. When comparing Facebook with a 7-day radio spot in the same time period, 48 radio spots were launched; resulting in nine inquiries with eventually five potential candidates and two consents.
CONCLUSION
Targeted social media was a successful and efficient strategy to recruit hypertensive subjects.
目的
本研究旨在评估社交媒体作为招募高血压患者的一种途径的潜力。
方法与结果
除了传统的试验招募方式外，还投放了脸书广告。在为期115天的招募期内，脸书在美国19个地点附近和欧洲14个地点开展了168次独立活动，覆盖了530万人。共有182839名参与者（3.4%）点击了广告；其中10483名受试者（5.7%）完成了一份专门的问卷。这产生了3632名潜在候选人。在规定时间段内，通过各种招募策略共招募了285名潜在候选人，其中184/285（64.6%）来自脸书。将脸书与同期的7天广播广告进行比较，共投放了48次广播广告；最终有9次咨询，产生了5名潜在候选人，2人同意参与。
结论
有针对性的社交媒体是招募高血压患者的一种成功且有效的策略。
Zotero 插件