Huang Shanshan, Li Mingfei
School of Economics and Management, Hubei Minzu University, Enshi, Hubei, China.
Front Psychol. 2023 Jan 20;14:1071341. doi: 10.3389/fpsyg.2023.1071341. eCollection 2023.
Treading on the heels of the spread of the coronavirus, the "loneliness virus" has been capturing territories globally. Consumers are not immune to loneliness. Although academics and the general public have recognized the devastating effects of loneliness, the academic attention given to consumer loneliness (CL) is scattered and fragmentary. The purpose of this article is to systematically review the antecedents (predictors and alleviators) and consequences (consumer behaviors, emotions, preferences, attitudes, and cognition) of CL in various consumption contexts. This review also presents findings on CL as a mediator and moderator in consumer studies. This work adds to the growing body of CL literature by synthesizing the existing findings and knowledge. More importantly, we present a future research agenda by linking CL to significant research lines and detailed implications for practitioners in the marketplace.
继新冠病毒传播之后，“孤独病毒”正在全球蔓延。消费者也难以免受孤独的影响。尽管学术界和公众已经认识到孤独的破坏性影响，但对消费者孤独感（CL）的学术关注却分散且零碎。本文旨在系统回顾在各种消费情境中CL的前因（预测因素和缓解因素）及后果（消费者行为、情感、偏好、态度和认知）。本综述还呈现了CL在消费者研究中作为中介变量和调节变量的研究结果。这项工作通过综合现有研究结果和知识，丰富了日益增长的CL文献。更重要的是，我们通过将CL与重要的研究方向相联系，为市场从业者提出了详细的启示，从而呈现了一个未来研究议程。
