Escuela de Negocios, Universidad Torcuato Di Tella, Av. Pres. Figueroa Alcorta 7350, C1428, CABA, Argentina.
Marketing Department, HEC Paris, 1 Rue de la Libération, 78350, Jouy-en-Josas, France.
Curr Opin Psychol. 2022 Aug;46:101329. doi: 10.1016/j.copsyc.2022.101329. Epub 2022 Feb 28.
This review synthesizes the most recent advances in psychology investigating the link between loneliness and consumption. We structure the review around the motives that loneliness activates, based on the Evolutionary Theory of Loneliness. More specifically, we detail how consumers use consumption experiences to repair perceived deficiencies in their belongingness needs, and how the motive to improve social connections through consumption can have both positive (bright side) and negative (dark side) effects. We also discuss how loneliness can activate a self-preservation motive that can breed interpersonal mistrust and thus potentially impede reconnection. We conclude by reviewing research on the depleting effects of loneliness on self-regulatory resources and the dark side effects of this depletion on self-control.
这篇综述综合了心理学领域最近的研究进展，探讨了孤独感与消费之间的关系。我们根据孤独感的进化理论，围绕孤独感激活的动机来组织综述。具体来说，我们详细说明了消费者如何利用消费体验来弥补归属感需求的不足，以及通过消费改善社交联系的动机如何既有积极的（光明面）也有消极的（黑暗面）影响。我们还讨论了孤独感如何激活自我保护动机，这种动机可能会滋生人际不信任，从而可能阻碍重新建立联系。最后，我们回顾了孤独感对自我调节资源的消耗效应以及这种消耗对自我控制的负面影响的研究。
