Cha Seung Eun, Ku Xyle, Choi Incheol
Department of Psychology, Seoul National University, Seoul, Republic of Korea.
Center for Happiness Studies, Seoul National University, Seoul, Republic of Korea.
Front Psychol. 2023 Jan 24;14:1084941. doi: 10.3389/fpsyg.2023.1084941. eCollection 2023.
With the emerging post-COVID era, wearing face masks has become a domain of personal choice. Then, who wants to continue wearing a mask when it is no longer mandatory? In this article, we expect and examine the role of self-perceived facial attractiveness in predicting mask-wearing intention and its mechanism across three studies (total = 1,030). Studies 1 and 2 demonstrated that individuals with high (vs. low) self-perceived attractiveness were less willing to wear a mask, due to a weaker endorsement of the belief that mask-wearing enhances their perceived attractiveness (i.e., mask attractiveness belief). Study 3 further revealed that this mediational association was stronger in situations where the need to deliver a favorable impression was high (job interview context) versus low (walking a dog context). Overall, we provide a novel finding that self-perceived attractiveness has significant effects on mask-wearing intention mask attractiveness belief in the post-pandemic of COVID-19. Our findings suggest that mask-wearing can shift from being a self-protection measure during the COVID-19 pandemic to a self-presentation tactic in the post-pandemic era.
随着新冠后时代的到来，佩戴口罩已成为个人选择的范畴。那么，当不再强制要求时，谁还想继续戴口罩呢？在本文中，我们通过三项研究（共1030人）来预测和检验自我感知的面部吸引力在预测戴口罩意愿中的作用及其机制。研究1和研究2表明，自我感知吸引力高（与低相比）的个体更不愿意戴口罩，因为他们对戴口罩能增强其感知吸引力这一信念（即口罩吸引力信念）的认同较弱。研究3进一步表明，在需要留下良好印象的情况（求职面试情境）下，这种中介关联比在需要留下良好印象较低的情况（遛狗情境）下更强。总体而言，我们有一个新发现，即在新冠疫情后，自我感知的吸引力对戴口罩意愿和口罩吸引力信念有显著影响。我们的研究结果表明，戴口罩可以从新冠疫情期间的自我保护措施转变为疫情后时代的自我展示策略。
