School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang 212013, China.
Int J Environ Res Public Health. 2023 Jan 18;20(3):1792. doi: 10.3390/ijerph20031792.
With the vigorous rise of online third-party recycling platforms, dual-channel recycling has become the primary recycling mode in the reverse supply chain (RSC). However, as the main body of recycling, consumers have a significant impact on the recycling process, and their behavioral preferences are rarely considered in the pricing decision of the reverse recycling supply chain. Based on the dual-channel RSC, this paper considers the competition among channels. It introduces the loss aversion behavior preference of consumers to establish a dual-channel RSC composed of remanufacturers and online and offline recyclers. This study aims to analyze the impact of consumers' loss aversion behavior on the recycling pricing and profit of each node in the green RSC and discuss the decision of recyclers under consumers' loss aversion behavior. The results show that the deeper consumers' aversion to the loss of recycling price, the lower the recycling price of dual-channel recyclers will be, which will be more conducive to the increase in the profit of online recyclers. However, the profit of remanufacturers will be reduced, and the total amount of recycling will decline. This paper considers the impact of consumer loss aversion behavior on dual-channel reverse supply chain pricing decisions based on prospect theory. It provides references for chain members to set recycling prices to increase people's enthusiasm for recycling and the amount of recycled scrap, contributes to the cause of resource conservation and environmental protection, and improves the economic efficiency of recycling enterprises.
随着线上第三方回收平台的蓬勃兴起，双渠道回收已成为逆向供应链（RSC）中的主要回收模式。然而，作为回收的主体，消费者对回收过程有着重大的影响，而他们的行为偏好却很少在逆向回收供应链的定价决策中被考虑到。本文基于双渠道 RSC，考虑了渠道之间的竞争。引入消费者的损失规避行为偏好，建立了由再制造商和线上线下回收商组成的双渠道 RSC。本研究旨在分析消费者损失规避行为对绿色 RSC 中每个节点的回收定价和利润的影响，并讨论消费者损失规避行为下回收商的决策。结果表明，消费者对回收价格损失的厌恶程度越深，双渠道回收商的回收价格就越低，这将更有利于线上回收商利润的增加。然而，再制造商的利润将会减少，总的回收量也会下降。本文基于前景理论考虑了消费者损失规避行为对双渠道逆向供应链定价决策的影响，为链成员制定回收价格提供了参考，以提高人们的回收积极性和回收废料的数量，有助于节约资源和保护环境事业，提高回收企业的经济效益。
