Department of Administration, School of Economics and Business, University of Chile, Santiago 8330015, Chile.
Department of Administration, Faculty of Administration and Economics, University of Santiago of Chile, Santiago 9170020, Chile.
Int J Environ Res Public Health. 2023 Feb 14;20(4):3330. doi: 10.3390/ijerph20043330.
The aim of the research is to examine the relationships between the following variables (a) Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC); and (b) Consciousness (EC) on the dependent variable Environmentally Responsible Purchase Intention (ERPI) from the perspective of the Latin American consumer in a pandemic. Currently, the literature on the relationships proposed in the explanatory model is still scarce at a theoretical and practical level, without empirical evidence in Latin America. The data collection is from 1624 voluntary responses from consumers in Chile (n = 400), Colombia (n = 421), Mexico (n = 401), and Peru (n = 402) collected through online surveys. Using structural equation modeling (SEM) and multi-group to test invariance analysis and the moderating effects, we can determine the relationship between the variables in the proposed model, generating evidence from Latin American countries. The empirical analysis verified that Attitude (ATT), Perceived Behavioral Control (PBC), and Environmental Consciousness (CE) have a positive and significant effect on Environmentally Responsible Purchase Intention (ERPI). The results also show that the generation variable presents invariance. Therefore, the groups are not different at the model level for the generation variable, becoming relevant to the difference at the path level. Therefore, the results of this study become a relevant contribution, indicating a moderating effect on the generation variable. This research provides insights for understanding Latin American consumers, and managerial implications are also provided for developing strategies to promote sustainable consumption.
（a）计划行为理论（TPB），由态度（ATT）、主观规范（SN）和感知行为控制（PBC）组成；以及（b）意识（EC）对 pandemic 背景下的环境责任购买意向（ERPI）的影响。目前，关于解释模型中提出的关系的文献在理论和实践层面上仍然很少，在拉丁美洲没有实证证据。本研究的数据来自智利（n = 400）、哥伦比亚（n = 421）、墨西哥（n = 401）和秘鲁（n = 402）的 1624 名消费者自愿参与的在线调查。采用结构方程模型（SEM）和多组检验不变性分析和调节效应，可以确定所提出模型中变量之间的关系，从拉丁美洲国家生成证据。实证分析验证了态度（ATT）、感知行为控制（PBC）和环境意识（CE）对环境责任购买意向（ERPI）有积极且显著的影响。结果还表明，生成变量具有不变性。因此，对于生成变量，各组在模型水平上没有差异，而是在路径水平上存在差异。因此，本研究的结果具有重要意义，表明生成变量存在调节效应。本研究为理解拉丁美洲消费者提供了新的视角，并为制定促进可持续消费的策略提供了管理启示。
