风险和收益如何影响用户的隐私决策？一项关于隐私计算过程的事件相关电位研究。
How do risks and benefits affect user' privacy decisions? An event-related potential study on privacy calculus process.
作者信息
Fu Jialin, Zhang Jiaming, Li Xihang
机构信息
College of Economics and Management, Zhengzhou University of Light Industry, Zhengzhou, Henan, China.
出版信息
Front Psychol. 2023 Feb 16;14:1052782. doi: 10.3389/fpsyg.2023.1052782. eCollection 2023.
PURPOSE
The purpose of this study is to examine how risks and benefits affect users' privacy-related decision-making processes.
DESIGN/METHODS/APPROACH: This study collected and analyzed the neural activity processes of users' privacy-related decisions when faced with personalized services with different risks and benefits through an ERP experiment that included 40 participants.
FINDINGS/RESULTS: The findings show that users subconsciously categorize personalized services based on benefit; Privacy calculus affects privacy decision by influencing the allocation of cognitive resources for personalized service, and the scarcity of cognitive resources increases the degree of privacy disclosure; Emotional change in privacy decision is the result of many factors, not the result of privacy risk alone.
ORIGINALITY/DISCUSSION: This study provides a new perspective to explain the process of privacy decision-making, and a new approach to investigate the privacy paradox.
目的
本研究旨在探讨风险和收益如何影响用户与隐私相关的决策过程。
设计/方法/途径：本研究通过一项包含40名参与者的ERP实验，收集并分析了用户在面对具有不同风险和收益的个性化服务时与隐私相关决策的神经活动过程。
发现/结果：研究结果表明，用户会基于收益对个性化服务进行下意识分类；隐私权衡通过影响个性化服务认知资源的分配来影响隐私决策，且认知资源的稀缺会增加隐私披露程度；隐私决策中的情绪变化是多种因素的结果，而非仅由隐私风险导致。
原创性/讨论：本研究为解释隐私决策过程提供了新视角，为研究隐私悖论提供了新方法。
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