Correia Emily, Mandel Jenna, Cullison Stephanie R Jackson
Department of Dermatology and Cutaneous Biology, Thomas Jefferson University, Philadelphia, Pennsylvania, USA.
J Cosmet Dermatol. 2025 Apr;24(4):e70172. doi: 10.1111/jocd.70172.
Social media usage has surged, particularly since the COVID-19 pandemic. Dermatology invokes intense interest on social media, and cosmeceuticals are among the most trending topics, offering a unique space for dermatologists to share their expertise. By using tools like Google Trends and TikTok viewership, we aim to capture cosmeceutical trends to guide dermatologists' educational efforts.
A Google Trends search from January 2004 to December 2023 was performed on retinol, bakuchiol, salicylic acid, glycolic acid, azelaic acid, hydroquinone, niacinamide, vitamin C serum, and hyaluronic acid. Trend lines were created for each term, and yearly percent differences in relative search volume index (SVI) were calculated. Relative interest for each cosmeceutical was analyzed, comparing the average SVI and TikTok views.
Google data shows sustained cosmeceutical search volume growth, with the largest increase from 2020 to 2021, coinciding with the COVID-19 pandemic. Cosmeceutical search volume corresponds with TikTok views. Both platforms demonstrate retinol as the most popular cosmeceutical, followed by hyaluronic acid, salicylic acid, glycolic acid, and vitamin C. Niacinamide has considerably more TikTok views compared to search interest. Bakuchiol was the least popular cosmeceutical.
The results reveal growing curiosity in cosmeceuticals, with interest correlating with consumers' views on social media. Awareness of skincare trends and growth in cosmeceutical interest empower dermatologists to anticipate patient inquiries and develop targeted education on product efficacy, cost effectiveness, and potential adverse reactions. Social media platforms are a possible space for dermatologists to engage with their patients and ensure dissemination of accurate cosmeceutical information.
社交媒体的使用量激增，尤其是自新冠疫情以来。皮肤科在社交媒体上引发了浓厚兴趣，而药妆品是最热门的话题之一，为皮肤科医生提供了一个分享专业知识的独特空间。通过使用谷歌趋势和TikTok浏览量等工具，我们旨在捕捉药妆品趋势，以指导皮肤科医生的教育工作。
对2004年1月至2023年12月期间的视黄醇、补骨脂酚、水杨酸、乙醇酸、壬二酸、对苯二酚、烟酰胺、维生素C精华液和透明质酸进行谷歌趋势搜索。为每个术语创建趋势线，并计算相对搜索量指数（SVI）的年度百分比差异。分析了每种药妆品的相对关注度，比较了平均SVI和TikTok浏览量。
谷歌数据显示药妆品搜索量持续增长，2020年至2021年增长幅度最大，这与新冠疫情相吻合。药妆品搜索量与TikTok浏览量相对应。两个平台都显示视黄醇是最受欢迎的药妆品，其次是透明质酸、水杨酸、乙醇酸和维生素C。与搜索兴趣相比，烟酰胺在TikTok上的浏览量要多得多。补骨脂酚是最不受欢迎的药妆品。
结果显示人们对药妆品的好奇心日益增加，这种兴趣与消费者在社交媒体上的观点相关。对护肤趋势的了解以及药妆品兴趣的增长使皮肤科医生能够预测患者的询问，并针对产品功效、成本效益和潜在不良反应开展有针对性的教育。社交媒体平台是皮肤科医生与患者互动并确保准确传播药妆品信息的一个可能空间。
