National Medical Research Center for Therapy and Preventive Medicine of the Ministry of Healthcare of the Russian Federation, Moscow, Russia.
National Medical Research Center for Therapy and Preventive Medicine of the Ministry of Healthcare of the Russian Federation, Department of Epidemiology of Chronic Non-Communicable Diseases, Moscow, Russia.
Public Health Nutr. 2023 Dec;26(S1):s32-s40. doi: 10.1017/S1368980023000423. Epub 2023 Mar 13.
To compare the frequency and healthfulness of foods being advertised to children and adolescents in four countries of WHO European region.
Cross-sectional quantitative study, guided by an adapted version of the WHO protocol. All recorded food advertisements were categorised by categories and as either 'permitted' or 'not permitted' for advertising to children in accordance with WHO Regional Office for Europe Nutrient Profile Model.
Four countries: Russia, Turkey, Kazakhstan and Kyrgyzstan.
TV channels most popular among children and adolescents.
Analysis included 70 d of TV broadcasting for all channels, during which time there were 28 399 advertisements. The mean number of advertisements per hour varied from eleven in Turkey and Kazakhstan to eight and two in Russia and Kyrgyzstan. In all countries, the majority of the food and beverages advertised should not be permitted for advertising to children according to the WHO Nutrient Profile Model. The mean number of non-permitted food and beverage advertisements per hour was high in Turkey and Kazakhstan (8·8 and 8·5 ads) compared with Russia (5·1) and Kyrgyzstan (1·9). Turkey was the only country where nutritional information was fully available, and no values were missing that prevented coding for some product categories.
Results revealed that children and adolescents in four countries are exposed to a considerable volume of food and beverage advertisements, including sugary products on broadcast television. As such, policymakers should consider protecting youth by developing regulations to restrict these marketing activities within media popular with children.
比较世卫组织欧洲区域四个国家/地区向儿童和青少年宣传的食品的频率和健康程度。
横断面定量研究，遵循世卫组织方案的改编版。根据世卫组织欧洲区域办事处营养成分模型，所有记录的食品广告均按类别和“允许”或“不允许”向儿童宣传进行分类。
四个国家/地区：俄罗斯、土耳其、哈萨克斯坦和吉尔吉斯斯坦。
儿童和青少年最喜爱的电视频道。
分析包括所有频道 70 天的电视广播，期间共有 28399 则广告。每小时广告的平均数量从土耳其和哈萨克斯坦的 11 个到俄罗斯和吉尔吉斯斯坦的 8 个和 2 个不等。在所有国家/地区，根据世卫组织营养成分模型，大多数宣传的食品和饮料不应允许向儿童宣传。每小时非允许食品和饮料广告的平均数量在土耳其和哈萨克斯坦较高（分别为 8.8 和 8.5 条广告），而俄罗斯（5.1 条广告）和吉尔吉斯斯坦（1.9 条广告）则较低。土耳其是唯一全面提供营养信息的国家/地区，没有任何缺失的值阻止了对某些产品类别的编码。
结果表明，四个国家/地区的儿童和青少年接触到大量的食品和饮料广告，包括广播电视上的含糖产品。因此，政策制定者应考虑通过制定限制这些营销活动在儿童喜爱的媒体中开展的法规来保护青年。
