Gavurova Beata, Skare Marinko, Belas Jaroslav, Rigelsky Martin, Ivankova Viera
Faculty of Management and Economics, Tomas Bata University in Zlín, Mostni 5139, 760 01 Zlín, Czech Republic.
Juraj Dobrila University of Pula, Faculty of Economics and Tourism Dr. Mijo Mirkovic, Zagrebacka 30, 52100 Pula, Croatia.
Technol Forecast Soc Change. 2023 Jun;191:122488. doi: 10.1016/j.techfore.2023.122488. Epub 2023 Mar 10.
This study aimed to assess the relationship between safety perceptions and destination image in the Central European region during the technological and social environment change brought about by the COVID-19 pandemic. The study sample consisted of respondents from three Central European countries, namely, the Czech Republic, Hungary, and Slovakia. The quantile regression analysis was used to analyze the relationship between the image of the destination and its perceived safety. The results showed that concerns about the safety of the tourism environment could be negatively associated with the image of the infrastructure in Hungary and Slovakia, with value for money in the three countries, and with images of enjoyment in Slovakia. Higher levels of destination safety may be associated with a more positive destination image, with health, facilities and services being the most important dimensions of perceived safety, because of the pandemic. This study contributes to the knowledge of the concept of destination images and the development of tourism.
本研究旨在评估在新冠疫情带来的技术和社会环境变化期间，中欧地区安全认知与目的地形象之间的关系。研究样本包括来自三个中欧国家（即捷克共和国、匈牙利和斯洛伐克）的受访者。采用分位数回归分析来分析目的地形象与其感知安全性之间的关系。结果表明，对旅游环境安全的担忧可能与匈牙利和斯洛伐克的基础设施形象、三国的性价比以及斯洛伐克的娱乐形象呈负相关。由于疫情，较高水平的目的地安全性可能与更积极的目的地形象相关，健康、设施和服务是感知安全性最重要的维度。本研究有助于丰富目的地形象概念及旅游业发展方面的知识。
