Memenga Paula, Scheper Jule, Link Elena
Institut für Journalistik und Kommunikationsforschung, Hochschule für Musik, Theater und Medien Hannover, Expo Plaza 12, 30539, Hannover, Deutschland.
Bundesgesundheitsblatt Gesundheitsforschung Gesundheitsschutz. 2023 Apr;66(4):423-431. doi: 10.1007/s00103-023-03677-5. Epub 2023 Mar 15.
A person's opinion about COVID-19 vaccination and their decision for or against the vaccination are determined, among other things, by the information they receive. Therefore, it seems crucial to examine the phenomenon of information sharing in the context of COVID-19 vaccination. The study explores who shares which information about vaccinations with whom, how the sharing of information is related to the seeking of information from various sources, and what the motives are.
From 19 June to 13 July 2021, we conducted an online survey with 833 people using the German non-representative Social Sciences' (SoSci) panel. The questionnaire assessed information sharing with strangers and the social environment, the content, and the motives as well as the sources of information. The responses of 828 people were evaluated using descriptive statistics and multiple linear regression analyses.
Older people, women, and unvaccinated individuals were more likely to share information about COVID-19 vaccination. Information was more often shared in the social environment than with strangers. People shared information about benefits and risks of the vaccination as well as their own experiences with vaccinations. People who research websites of health authorities were more likely to share information about the benefits of vaccinations and their own experiences, while people using YouTube or messenger services were more likely to share information about risks. The motives for sharing information are to help others, social exchange, to raise awareness, to gain status, and the fear of being attacked or judged.
Information sharing on COVID-19 vaccination is complex in terms of content and motivation. In order to promote vaccination readiness, the range of information offered by public health departments should be expanded and the population's health literacy should be strengthened.
一个人对新冠疫苗接种的看法以及他们接种或不接种疫苗的决定，除其他因素外，还取决于他们所获得的信息。因此，在新冠疫苗接种的背景下研究信息共享现象似乎至关重要。该研究探讨了谁与谁分享有关疫苗接种的哪些信息、信息共享与从各种来源获取信息之间的关系以及动机是什么。
2021年6月19日至7月13日，我们使用德国非代表性的社会科学（SoSci）小组对833人进行了在线调查。问卷评估了与陌生人及社交环境的信息共享、内容、动机以及信息来源。使用描述性统计和多元线性回归分析对828人的回答进行了评估。
老年人、女性和未接种疫苗的人更有可能分享有关新冠疫苗接种的信息。信息更多地是在社交环境中分享，而不是与陌生人分享。人们分享了有关疫苗接种的益处和风险以及他们自己的接种经历。研究卫生当局网站的人更有可能分享有关疫苗接种益处和他们自己经历的信息，而使用YouTube或即时通讯服务的人更有可能分享有关风险的信息。分享信息的动机是帮助他人、社交交流、提高认识、获得地位以及害怕受到攻击或评判。
新冠疫苗接种方面的信息共享在内容和动机上都很复杂。为了提高疫苗接种意愿，公共卫生部门应扩大提供的信息范围，并加强民众的健康素养。
