Ling Yi, Gao Bin, Jiang Bo, Fu Changqing, Zhang Juan
College of Education, Soochow University, Suzhou, China.
College of Education, Shanghai Normal University, Shanghai, China.
Front Psychol. 2023 Mar 9;14:1085344. doi: 10.3389/fpsyg.2023.1085344. eCollection 2023.
Upward social comparison on Social Network Sites (SNS) might be positively related to online compulsive buying; however, there is little understanding of the mechanism of this relationship. In this study, we explored the effect of upward social comparison on SNS on online compulsive buying, and whether this effect is mediated by materialism and envy. A total of 568 Chinese undergraduates (mean age = 19.58 years, = 1.43) were recruited to complete a survey that included Upward social comparison on SNS Scale, Materialism Scale, Envy Scale, and Online compulsive buying Scale. The results revealed that upward social comparison was positively linked to online compulsive buying. Additionally, materialism and envy completely mediated this relationship. Our findings suggest that upward social comparison has a positive influence on college students' online compulsive buying and that this influence is formed through a combination of cognitive factors (materialism) and affective factors (envy). This discovery not only clarifies the underlying mechanism but also proposes a potential way of alleviating online compulsive buying.
社交网站（SNS）上的向上社会比较可能与网络强迫性购买呈正相关；然而，对于这种关系的机制却知之甚少。在本研究中，我们探讨了SNS上的向上社会比较对网络强迫性购买的影响，以及这种影响是否通过物质主义和嫉妒来介导。总共招募了568名中国大学生（平均年龄 = 19.58岁，标准差 = 1.43）来完成一项调查，该调查包括SNS上的向上社会比较量表、物质主义量表、嫉妒量表和网络强迫性购买量表。结果显示，向上社会比较与网络强迫性购买呈正相关。此外，物质主义和嫉妒完全介导了这种关系。我们的研究结果表明，向上社会比较对大学生的网络强迫性购买有积极影响，并且这种影响是通过认知因素（物质主义）和情感因素（嫉妒）的结合形成的。这一发现不仅阐明了潜在机制，还提出了一种缓解网络强迫性购买的潜在方法。
