Cho Mu-Jung, Reeves Byron, Robinson Thomas N, Ram Nilam
Department of Pediatrics, Stanford, California, USA.
Department of Communication, Stanford, California, USA.
Cyberpsychol Behav Soc Netw. 2023 May;26(5):371-379. doi: 10.1089/cyber.2021.0350. Epub 2023 Apr 4.
Although media production is a critical concept in communication theory, we know surprisingly little about the timing, content, and context of individuals' production behavior. Intensive observation and analysis of 94 American adults' smartphone use over 1 week showed that although time spent in producing content was on average only about 6 percent of the amount of time spent on smartphones, the production content was more purposeful, expressive, articulate, condensed, confident, personal, and emotionally charged than consumption content. Analysis of the temporal dynamics of production suggests that the content consumed in the minute before individuals' production began to resemble the subsequently produced content. Other results suggest that content production on smartphones was fragmented, idiosyncratic, and purposeful, highlighting the impact of individuals' quick interactions with media, and the need to develop user-centric theories about how, when, and why individuals produce digital content.
尽管媒介制作是传播理论中的一个关键概念，但令人惊讶的是，我们对个体制作行为的时间、内容和背景知之甚少。对94名美国成年人一周内智能手机使用情况的密集观察和分析表明，虽然用于制作内容的时间平均仅占花在智能手机上时间的6%左右，但制作内容比消费内容更具目的性、表现力、清晰度、浓缩性、自信度、个人化和情感投入。对制作时间动态的分析表明，在个体开始制作前一分钟所消费的内容开始类似于随后制作的内容。其他结果表明，智能手机上的内容制作是碎片化、个性化且有目的的，这凸显了个体与媒体的快速互动的影响，以及需要发展以用户为中心的理论，来解释个体如何、何时以及为何制作数字内容。
