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距离仍重要吗?距离度量对疫情严重程度与双边旅游需求关系的调节作用

Does Distance Still Matter? Moderating Effects of Distance Measures on the Relationship Between Pandemic Severity and Bilateral Tourism Demand.

作者信息

Yang Yang, Zhang Linjia, Wu Laurie, Li Zhenlong

机构信息

Department of Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA.

International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou, China.

出版信息

J Travel Res. 2023 Mar;62(3):610-625. doi: 10.1177/00472875221077978. Epub 2022 Feb 12.


DOI:10.1177/00472875221077978
PMID:37038557
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC10076178/
Abstract

This study aims to investigate the moderating effects of various distance measures on the relationship between relative pandemic severity and bilateral tourism demand. After confirming its validity using actual hotel and air demand measures, we leveraged data from Google Destination Insights to understand daily bilateral tourism demand between 148 origin countries and 109 destination countries. Specifically, we estimated a series of fixed-effects panel data gravity models based on the year-over-year change in daily demand. Results show that a 10% increase in seven-day smoothed COVID-19 cases led to a 0.0658% decline in year-over-year demand change. The moderating distance measures include geographic, cultural, economic, social, and political distance. Results show that long-haul tourism demand was less affected by a destination's pandemic severity relative to tourists' place of origin. The moderating effect of national cultural dimensions indulgence versus constraints was also confirmed. Lastly, a discussion and implications for international destination marketing are provided.

摘要

本研究旨在探讨各种距离测度对相对疫情严重程度与双边旅游需求之间关系的调节作用。在使用实际酒店和航空需求测度确认其有效性后,我们利用谷歌目的地洞察的数据来了解148个客源国和109个目的地国之间的每日双边旅游需求。具体而言,我们基于每日需求的同比变化估计了一系列固定效应面板数据引力模型。结果表明,七天平滑后的新冠病例增加10%会导致同比需求变化下降0.0658%。调节距离测度包括地理、文化、经济、社会和政治距离。结果表明,相对于游客的原籍地,长途旅游需求受目的地疫情严重程度的影响较小。国家文化维度中放纵与克制的调节作用也得到了证实。最后,提供了对国际目的地营销的讨论和启示。

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The linguistic feedback of tourism robots significantly influences visitors' ecotourism behaviors.

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[2]
Changes in tourist mobility after COVID-19 outbreaks.

Ann Tour Res. 2023-1

[3]
Global tourist flows under the Belt and Road Initiative: A complex network analysis.

PLoS One. 2022

本文引用的文献

[1]
Government policies, national culture and social distancing during the first wave of the COVID-19 pandemic: International evidence.

Saf Sci. 2021-3

[2]
Tweets to escape: Intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries.

J Bus Res. 2021-6

[3]
COVID-19 impacts of inbound tourism on Australian economy.

Ann Tour Res. 2021-5

[4]
How to survive a pandemic: The corporate resiliency of travel and leisure companies to the COVID-19 outbreak.

Tour Manag. 2021-6

[5]
Monitoring the global COVID-19 impact on tourism: The COVID19tourism index.

Ann Tour Res. 2021-9

[6]
ODT FLOW: Extracting, analyzing, and sharing multi-source multi-scale human mobility.

PLoS One. 2021

[7]
COVID-19 pandemic and stock market response: A culture effect.

J Behav Exp Finance. 2021-3

[8]
The impact of national culture on the increase of COVID-19: A cross-country analysis of European countries.

Int J Intercult Relat. 2021-3

[9]
Twitter reveals human mobility dynamics during the COVID-19 pandemic.

PLoS One. 2020-11-10

[10]
Building emotional attaching during COVID-19.

Ann Tour Res. 2020-7

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