Lu Yan, Zhou Yuqi, Liu Pengling
College of Economics and Management, Anhui Agricultural University, Hefei, China.
The Centre for Research on Science Technology and Education of Agriculture, Anhui Agricultural University, Hefei, China.
Humanit Soc Sci Commun. 2023;10(1):150. doi: 10.1057/s41599-023-01663-5. Epub 2023 Apr 8.
Innovation and entrepreneurship play a key role in the development of a country's economy and society. In recent years, along with the comprehensive implementation of China's rural revitalization strategy, the government has issued many policies to support and benefit farmers, and the investment environment in villages has been greatly improved, attracting more and more migrant workers to return to their hometowns to start businesses. Improving the entrepreneurial ability of China's returning migrant workers is very important. A review of the previous literature showed that both internal personal factors and external environmental factors can affect the entrepreneurial ability of entrepreneurs. Combining the results of the questionnaire survey, this paper incorporates eight internal personal factors and eight external environmental factors into the index system for assessing entrepreneurial ability and uses a combination of SWOT analysis and AHP analysis to prioritize the factors influencing the entrepreneurial ability of returning migrant workers in China. The results are as follows: (1) The factors influencing the entrepreneurial ability of returnee entrepreneurs could be divided into two types: the individual factors of returnee entrepreneurs, and the external environmental factors. (2) Among the internal factors, technical experience and business management ability are the two main factors influencing entrepreneurial activity. (3) Among the external environmental factors, the opportunity for industrial structure adjustment and low technical content would have a higher influence on the entrepreneurial activity of returnee entrepreneurs. Accordingly, this study proposes some policy recommendations on how to improve the entrepreneurial ability of returnee entrepreneurs. Finally, the research methodology of this paper can be used as a reference for other scholars, and the research results can also be used for administrators to develop relevant policies to better improve the entrepreneurial ability of returnee entrepreneurs.
创新创业在一个国家的经济和社会发展中发挥着关键作用。近年来，随着中国乡村振兴战略的全面实施，政府出台了多项政策扶持农民并使其受益，农村的投资环境得到极大改善，吸引了越来越多的农民工返乡创业。提高中国返乡农民工的创业能力非常重要。回顾以往文献发现，内部个人因素和外部环境因素都会影响创业者的创业能力。结合问卷调查结果，本文将八个内部个人因素和八个外部环境因素纳入创业能力评估指标体系，并运用SWOT分析和层次分析法相结合的方法，对影响中国返乡农民工创业能力的因素进行优先级排序。结果如下：（1）影响返乡创业者创业能力的因素可分为两类：返乡创业者的个人因素和外部环境因素。（2）在内部因素中，技术经验和企业管理能力是影响创业活动的两个主要因素。（3）在外部环境因素中，产业结构调整机会和技术含量低对返乡创业者的创业活动影响较大。据此，本研究就如何提高返乡创业者的创业能力提出了一些政策建议。最后，本文的研究方法可供其他学者参考，研究结果也可供管理人员制定相关政策，以更好地提高返乡创业者的创业能力。
