Zhou Qianfu
School of Management, Wuhan University of Technology, Wuhan, China.
Front Psychol. 2021 Oct 28;12:724544. doi: 10.3389/fpsyg.2021.724544. eCollection 2021.
In the context of economic slowdown and unemployment upsurge in China, many college graduates set their goals on entrepreneurship. To help more new entrepreneurs improve their innovation ability and entrepreneurial success rate, the synergy theory of entrepreneurial psychology and entrepreneurial ability in the entrepreneurial period was put forward from the perspective of cross-cultural adaptation. On the basis of positive psychology, the entrepreneur's psychological quality and innovation ability were combined to help explore the entrepreneur's inner psychology and innovation ability. The study first analyzed the current development status and characteristics of new entrepreneurs through the literature review method, and explored the relationship between cross-cultural adaptation and new ventures. Second, it examined the relationship among achievement incentives, knowledge level, and the role of communication and entrepreneurs' entrepreneurial intentions from the perspective of positive psychology. Finally, based on the influence relationship and personal experience, research hypotheses and models, the study verified the hypotheses by designing questionnaire surveys, and used the controlled variable method to conduct single-factor test analysis on influencing factors and perform a test on the data. The results show that the Cronbach's α coefficient in the QS is 0.894, which has good reliability. According to the regression analysis results, achievement motivation (AM) can significantly affect entrepreneurial intention (EI) (β = 487, < 0.05), knowledge level (KL) and EI (β = 316, < 0.05), and the regression coefficient is greater than 0, but there is no significant effect of communicate effectiveness (CE) on EI ( = 0.109 > 0.05). In the control variables influence analysis, the level of education of new entrepreneurs was negatively correlated with AM. When the college students' educational level improved, their EI decreased. It shows that AM can promote new entrepreneurs to pursue higher goals, and different level of education has a greater impact on entrepreneurs' AM, which has a more significant impact on entrepreneurial intention. The results further prove that entrepreneurs' psychological factors have a particular impact on the development of enterprises.
在中国经济放缓和失业率飙升的背景下，许多大学毕业生将目标设定为创业。为帮助更多新创业者提高创新能力和创业成功率，从跨文化适应的角度提出了创业期创业心理与创业能力的协同理论。基于积极心理学，将创业者的心理素质与创新能力相结合，以帮助探索创业者的内心心理和创新能力。该研究首先通过文献综述法分析了新创业者的当前发展状况和特征，并探讨了跨文化适应与新企业之间的关系。其次，从积极心理学的角度考察了成就激励、知识水平、沟通作用与创业者创业意向之间的关系。最后，基于影响关系和个人经验、研究假设和模型，该研究通过设计问卷调查来验证假设，并使用控制变量法对影响因素进行单因素测试分析并对数据进行检验。结果表明，问卷量表（QS）中的克朗巴哈α系数为0.894，具有良好的信度。根据回归分析结果，成就动机（AM）能显著影响创业意向（EI）（β = 487，p < 0.05）、知识水平（KL）与EI（β = 316，p < 0.05），且回归系数大于0，但沟通有效性（CE）对EI没有显著影响（p = 0.109 > 0.05）。在控制变量影响分析中，新创业者的教育水平与AM呈负相关。当大学生的教育水平提高时，他们的创业意向降低。这表明成就动机可以促进新创业者追求更高的目标，不同的教育水平对创业者的成就动机有更大的影响，对创业意向有更显著的影响。结果进一步证明，创业者的心理因素对企业发展有特殊影响。
