Keck School of Medicine, University of Southern California, Los Angeles, CA, USA.
Subst Use Misuse. 2023;58(8):975-980. doi: 10.1080/10826084.2023.2201837. Epub 2023 Apr 21.
: Puff Bar has rapidly captured a large proportion of the disposable e-cigarette market. To stay abreast of the rapidly changing e-cigarette-product landscape, researchers have turned to social media platforms to monitor e-cigarette-related discussions and marketing trends. TikTok is the latest social media platform to capture the attention of adolescents and young adults; however, e-cigarette-related research using TikTok is limited. : This study examined Puff Bar-related posts on TikTok to identify themes and user engagement. : Data were collected by scraping publicly available TikTok posts that contained the hashtag #puffplus, between January 31, 2020 and May 4, 2021 ( = 581). The research team used an inductive approach to identify 19 themes from the data. User engagement with posts including the number of likes, shares, plays, and comments was also collected. : The most prevalent themes included at 75.39% (438/581), followed by at 51.64% (300/581), at 42.86% (249/581), at 41.14% (239/581), at 35.11% (204/581), at 19.45% (113/581) and at 19.1% (111/581). 1.38% (8/581) and 2.58% (15/581) were two themes rarely observed but commonly engaged with by TikTok users. : Health communication strategists should prepare to address TikTok's popularity to combat its contribution to the online e-cigarette environment. Future research should determine the impact of exposure to Puff Bar-related content on TikTok on adolescents' and young adults' attitudes and behaviors.
: 一次性电子烟品牌 Puff Bar 迅速占领了很大一部分电子烟市场。为了紧跟电子烟产品的快速变化，研究人员开始在社交媒体平台上监测与电子烟相关的讨论和营销趋势。TikTok 是吸引青少年和年轻人关注的最新社交媒体平台；然而，利用 TikTok 开展的电子烟相关研究有限。 : 本研究在 TikTok 上审查了与 Puff Bar 相关的帖子，以确定主题和用户参与度。 : 研究人员通过抓取 2020 年 1 月 31 日至 2021 年 5 月 4 日期间在 TikTok 上带有标签#puffplus 的公开可用帖子收集数据（ = 581）。研究团队采用归纳法从数据中确定了 19 个主题。同时还收集了与帖子相关的用户参与度，包括点赞数、分享数、播放数和评论数。 : 最常见的主题包括“Puff Bar”，占比 75.39%（438/581），其次是“口味”，占比 51.64%（300/581），“电子烟”，占比 42.86%（249/581），“水果味”，占比 41.14%（239/581），“未成年人”，占比 35.11%（204/581），“购买渠道”，占比 19.45%（113/581），“危害”，占比 19.1%（111/581）。有两个主题很少被观察到，但在 TikTok 用户中很受欢迎，占比分别为 1.38%（8/581）和 2.58%（15/581）。 : 健康传播策略师应该准备好应对 TikTok 的流行，以打击其对在线电子烟环境的贡献。未来的研究应该确定在 TikTok 上接触与 Puff Bar 相关的内容对青少年和年轻人的态度和行为的影响。
