Shin Jinho, Lee Hae Young, Park Sungha, Sohn Il Suk, Kim Sun Ho, Pyun Wook Bum, Kim Kee-Sik, Cho Myeong-Chan
Division of Cardiology, Department of Internal Medicine, Hanyang University Medical Center, Seoul, Korea.
Division of Cardiology, Department of Internal Medicine, Seoul National University Hospital, Seoul, Korea.
Eur Heart J Digit Health. 2021 Mar 3;2(2):254-258. doi: 10.1093/ehjdh/ztab019. eCollection 2021 Jun.
May Measurement Month (MMM) is a global campaign to enhance hypertension awareness by intensive blood pressure measuring campaign during a month period of May. May Measurement Month 2020 was not officially executed globally, especially in light of COVID-19 pandemic. But in Korea, the MMM committee decided to carry on with self-initiated project to succeed MMM started in 2019 in Korea. And we adopted new online strategies for those with age of 18 or older under the MMM.
Korea 2020 theme in Korean of 'Look for the Young Hypertension'. A promotional video, a subtitled translated global promotional video, and four educational contents were uploaded on Youtube. Seven online posters or card news were uploaded on main blog. And 71 articles by 60 websites from 10 medical media company were published. The MMM keyword exposure in Naver portal Search Advertisements was 2500 searches per day. There were 3519 visits to the MMM blog, and 114 people participated in snapshot challenges. Four social network service channels were activated, and there was an increase in Facebook and Instagram followers of 6.5- and 5.8-fold, respectively. GoodDoc application programming interface messages were sent 97876 times (2589 responses). For a user created contents contest, 28 competitors, mostly young, participated.
Even during the COVID-19 pandemic, the MMM campaign was able to survive using a 'new normal' online format. The shift to on-line activity during the pandemic will contribute to a breakthrough MMM campaign in the future that can be combined with off-line protocols even after the pandemic.
“五月测量月”（MMM）是一项全球活动，旨在通过在五月期间开展密集的血压测量活动来提高高血压知晓率。2020年的“五月测量月”并未在全球正式开展，尤其是考虑到新冠疫情。但在韩国，MMM委员会决定自行开展项目，以延续2019年在韩国启动的MMM活动。并且我们针对MMM活动中18岁及以上人群采用了新的在线策略。
2020年韩国的主题是韩语的“寻找青年高血压患者”。一个宣传视频、一个带字幕的全球宣传视频翻译版以及四个教育内容被上传到了YouTube上。七张在线海报或卡片新闻被上传到了主要博客上。来自10家医学媒体公司的60个网站发表了71篇文章。MMM关键词在Naver门户搜索广告中的曝光量为每天2500次搜索。MMM博客有3519次访问，114人参与了快照挑战。四个社交网络服务渠道被激活，Facebook和Instagram的关注者分别增加了6.5倍和5.8倍。GoodDoc应用程序编程接口消息被发送了97876次（2589次回复）。对于一个用户创建内容竞赛，28名参赛者（大多为年轻人）参与其中。
即使在新冠疫情期间，“五月测量月”活动也能够通过采用“新常态”在线形式继续开展。疫情期间向在线活动的转变将有助于未来的MMM活动取得突破，即使在疫情之后也能与线下方案相结合。
