Álvarez-García Olaya, Sureda-Negre Jaume, Comas-Forgas Rubén, Oliver-Trobat Miquel F
Department of Applied Pedagogy and Educational Psychology, University of the Balearic Islands, Palma, Balearic Islands Spain.
Humanit Soc Sci Commun. 2023;10(1):231. doi: 10.1057/s41599-023-01736-5. Epub 2023 May 12.
The climate crisis is one of the most important global problems facing humanity. Analyzing the search for information on climate change (CC) on the internet can be a predictor of public interest in this problem and, therefore, of the degree of concern exhibited by citizens. This study analyzes the interest in CC among the Spanish population and identifies some variables that may influence this interest. The methodology involves the collection and analysis of data obtained from SEMrush and Google Analytics. We analyzed the search trends of four key descriptors related to CC ("climate change," "global warming," "climate emergency" and "greenhouse effect") during two periods of time, and the relationship between these searches and three relational variables (volume of news in the media, occurrence of extreme weather events and CC-related events). The results indicate that the Spanish population's interest in CC via the Internet has increased in recent years and is directly influenced by variables such as media coverage of CC, events related to CC, and social pressure exerted by social movements for CC. Some proposals are discussed and presented in relation to the concern for this problem.
气候危机是人类面临的最重要的全球性问题之一。分析互联网上有关气候变化（CC）的信息搜索情况，可以预测公众对该问题的关注程度，进而了解公民表现出的关切程度。本研究分析了西班牙民众对气候变化的兴趣，并确定了一些可能影响这种兴趣的变量。该方法包括收集和分析从SEMrush和谷歌分析中获得的数据。我们分析了在两个时间段内与气候变化相关的四个关键描述词（“气候变化”、“全球变暖”、“气候紧急情况”和“温室效应”）的搜索趋势，以及这些搜索与三个相关变量（媒体新闻量、极端天气事件的发生以及与气候变化相关的事件）之间的关系。结果表明，近年来西班牙民众通过互联网对气候变化的兴趣有所增加，并且直接受到诸如气候变化的媒体报道、与气候变化相关的事件以及社会运动对气候变化施加的社会压力等变量的影响。针对对这一问题的关注，讨论并提出了一些建议。
