Ablan Michael, McFadden Kenai, Jhung Michael, Sood Neha Jaggi, Dowell Natasha, Marshall Katherine E, Hakobyan Lilit, Sugovic Mila, Whitlock Laura, Robyn Misha
Division of Foodborne, Waterborne, and Environmental Diseases, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention, 1600 Clifton Road NE, Atlanta, GA 30329, USA.
Oak Ridge Institute for Science and Education, 100 Orau Way, Oak Ridge, TN 37830, USA.
Food Prot Trends. 2021 Nov;41(6):547-554.
Many efforts across the farm-to-fork continuum aim to reduce foodborne disease and outbreaks. Real-time risk communication is an important component of the Centers for Disease Control and Prevention (CDC) efforts, especially during outbreaks. To inform risk communication with the public during multistate foodborne outbreaks, we conducted a series of focus groups of adults in the Washington, D.C., metropolitan area to understand attitudes, perceptions, behaviors, and how people receive information around foodborne disease outbreaks. Results from these focus groups provided insight on factors that might influence consumer perception and behavior during an outbreak. Perceived outbreak proximity and personal consumption of an outbreak vehicle were identified as also reported hearing about multiple outbreaks per year some drivers of perceived risk to an outbreak. Participants through a variety of sources and following recommended actions during an outbreak, implying some existing penetration of current risk messages for multistate foodborne outbreaks. Findings from these focus groups are a first step in increasing understanding of how CDC messages affect the consumers' ability to access and act upon reliable information to protect their health during outbreaks and serve as a baseline for further evaluation efforts of CDC risk communication strategy for multistate foodborne outbreaks.
从农场到餐桌的整个连续过程中的许多努力旨在减少食源性疾病和疫情爆发。实时风险沟通是疾病控制与预防中心（CDC）工作的重要组成部分，尤其是在疫情爆发期间。为了在多州食源性疫情爆发期间与公众进行风险沟通，我们在华盛顿特区都会区对成年人开展了一系列焦点小组讨论，以了解他们对食源性疾病爆发的态度、认知、行为以及人们获取信息的方式。这些焦点小组讨论的结果为可能影响疫情爆发期间消费者认知和行为的因素提供了见解。疫情爆发的感知距离以及疫情传播媒介的个人消费被确定为疫情感知风险的一些驱动因素，参与者还报告称每年会听说多起疫情爆发。参与者通过多种来源获取信息，并在疫情爆发期间遵循推荐的行动，这意味着当前针对多州食源性疫情爆发的风险信息已有一定程度的渗透。这些焦点小组讨论的结果是增进对CDC信息如何影响消费者在疫情爆发期间获取可靠信息并采取行动以保护自身健康的理解的第一步，并且为进一步评估CDC针对多州食源性疫情爆发的风险沟通策略提供了基线。
