Choge Irene, Mwalimu Rammah, Mulyanga Sam, Njiri Sally, Kwachi Beatrice, Ontiri Susan
Advance Family Planning Project, Jhpiego, Nairobi, Kenya.
International Center for Reproductive Health, Mombasa, Kenya.
Front Glob Womens Health. 2023 Jun 6;4:1168297. doi: 10.3389/fgwh.2023.1168297. eCollection 2023.
Media can not only play a critical role in informing and educating the public on health issues, but it can make a powerful contribution to advocacy of public health matters. In Kenya, Advance Family Planning (AFP) initiative used this approach to further the country's progress in achieving family planning goals. This case study documents AFP experience in supporting media to engage leaders and decision-makers on the need to unlock bureaucratic bottlenecks that limit success of family planning services. AFP's media efforts added weight to the work of advocates who push for increased political commitments and investments in family planning. Media advocacy efforts helped catalyze actions by decision-makers across Kenya-focusing on strengthening accessibility and availability of contraceptive methods and fast-tracking implementation of policy actions to address adolescent pregnancy. Media advocacy efforts contributed to advancing family planning initiatives in the country. Media advocacy should be a key pillar of family planning programs and of other sectors.
媒体不仅在向公众宣传和普及健康问题方面发挥着关键作用，还能为倡导公共卫生事务做出巨大贡献。在肯尼亚，“推进计划生育”（AFP）倡议采用了这种方法来推动该国在实现计划生育目标方面取得进展。本案例研究记录了AFP在支持媒体促使领导人和决策者认识到需要消除限制计划生育服务成功的官僚主义瓶颈方面的经验。AFP的媒体工作为那些推动增加对计划生育的政治承诺和投资的倡导者的工作增添了分量。媒体宣传努力有助于促使肯尼亚各地的决策者采取行动——重点是加强避孕方法的可及性和可得性，并加快实施解决青少年怀孕问题的政策行动。媒体宣传努力为推进该国的计划生育倡议做出了贡献。媒体宣传应成为计划生育项目以及其他部门的关键支柱。
