Bankole A, Rodríguez G, Westoff C F
Office of Population Research, Princeton University, New Jersey, USA.
J Biosoc Sci. 1996 Apr;28(2):227-39. doi: 10.1017/s0021932000022264.
This paper examines the effects of exposure to mass media messages promoting family planning on the reproductive behaviour of married women in Nigeria using cross-sectional data. Longitudinal data are also used to ensure that exposure to media messages pre-dates the indicators of reproductive behaviour. Cross-sectional analysis suggests that: (1) contraceptive use and intention are positively associated with exposure to mass media messages, and (2) women who are exposed to media messages are more likely to desire fewer children than those who are not exposed to such messages. Similarly, analysis of the longitudinal data shows that exposure to mass media messages is a significant predictor of contraceptive use. Thus, exposure to mass media messages about family planning may be a powerful tool for influencing reproductive behaviour in Nigeria.
本文利用横断面数据，研究接触宣传计划生育的大众媒体信息对尼日利亚已婚妇女生殖行为的影响。还使用纵向数据以确保接触媒体信息早于生殖行为指标。横断面分析表明：（1）避孕措施的使用和意愿与接触大众媒体信息呈正相关，（2）接触媒体信息的女性比未接触此类信息的女性更有可能希望少育子女。同样，纵向数据分析表明接触大众媒体信息是避孕措施使用的一个重要预测因素。因此，接触有关计划生育的大众媒体信息可能是影响尼日利亚生殖行为的有力工具。
