Asgari Hamidreza, Azimi Ghazaleh, Titiloye Ibukun, Jin Xia
Department of Civil and Environmental Engineering, Florida International University, 10555 W. Flagler Street, EC3725, Miami, FL 33174, USA.
Department of Civil and Environmental Engineering, Florida International University, 10555 W. Flagler Street, EC 3603, Miami, FL 33174, USA.
Travel Behav Soc. 2023 Oct;33:100622. doi: 10.1016/j.tbs.2023.100622. Epub 2023 Jun 26.
The unprecedented COVID-19 pandemic has brought drastic changes in our daily activities. One of these essential activities is grocery shopping. In compliance with the recommended social distancing standards, many people have switched to online grocery shopping or curbside pickup to minimize possible contagion. Although the shift to online grocery shopping is substantial, it is not clear whether this change would last in the long term. This study examines the attributes and underlying attitudes that may influence individuals' future decisions on online grocery shopping. An online survey was conducted in May 2020 in South Florida to collect data for this study. The survey contained a comprehensive set of questions related to respondents' sociodemographic attributes, shopping and trip patterns, technology use, as well as attitudes toward telecommuting and online shopping. A structural equation model (SEM) was applied to examine the intervening effects of observed as well as latent attitude variables on the likelihood of online grocery shopping after the outbreak. The results indicated that those with more experience in using online grocery shopping platforms were more likely to continue purchasing their groceries online. Individuals with positive attitudes toward technology and online grocery shopping in terms of convenience, efficiency, usefulness, and easiness were more likely to adopt online grocery shopping in the future. On the other hand, pro- driving individuals were less likely to substitute online grocery shopping for in-store shopping. The results suggested that attitudinal factors could have substantial impacts on the propensity toward online grocery shopping.
史无前例的新冠疫情给我们的日常活动带来了巨大变化。这些重要活动之一就是食品杂货购物。为了遵守建议的社交距离标准，许多人已转向在线食品杂货购物或路边取货，以尽量减少可能的传染。尽管向在线食品杂货购物的转变幅度很大，但这种变化从长远来看是否会持续尚不清楚。本研究考察了可能影响个人未来在线食品杂货购物决策的属性和潜在态度。2020年5月在南佛罗里达州进行了一项在线调查，以收集本研究的数据。该调查包含了一系列与受访者的社会人口属性、购物和出行模式、技术使用以及对远程办公和在线购物的态度相关的问题。应用结构方程模型（SEM）来检验观察到的以及潜在的态度变量对疫情爆发后在线食品杂货购物可能性的中介效应。结果表明，那些在使用在线食品杂货购物平台方面经验更丰富的人更有可能继续在线购买食品杂货。在便利性、效率、有用性和易用性方面对技术和在线食品杂货购物持积极态度的个人未来更有可能采用在线食品杂货购物。另一方面，喜欢开车的人用在线食品杂货购物替代店内购物的可能性较小。结果表明，态度因素可能对在线食品杂货购物倾向产生重大影响。
