Economics Department, University of Regina, Regina, Saskatchewan, Canada.
Department of Marketing and International Trade, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine.
PLoS One. 2024 Feb 8;19(2):e0295538. doi: 10.1371/journal.pone.0295538. eCollection 2024.
The COVID-19 pandemic has had a lasting impact on many economies around the globe. One area where significant changes have been documented is consumer behavior. A questionnaire survey was carried out to understand the impact of COVID-19 on grocery purchase behavior of Canadian consumers and evaluate the permanence of these effects. With a focus on online grocery shopping, this work integrates multiple existing theories of consumer behavior to explore the influence of different factors on consumers' adoption of online mode of grocery shopping during the pandemic and their intentions to continue the use of this mode in the post-pandemic world. A total of more than 600 usable survey responses were analyzed using statistical analysis and a Logit econometrics technique. The results reveal that 72% of the survey participants had to alter their grocery shopping habits as a result of the COVID-19 pandemic; 63% of these consumers claim that the changes that occurred would prevail in the future, with no return to the "pre-COVID normal". The results also show that the pandemic resulted in significant proliferation of online grocery shopping among Canadian consumers. Further, the findings show that the important factors that explain adoption of online grocery shopping and the shift towards higher reliance on online grocery purchases in the future include the perceived threat of COVID, pre-COVID shopping habits, socio-demographic characteristics, and the variables that capture technological opportunities and abilities.
新冠疫情对全球许多经济体产生了持久影响。有一个领域记录了重大变化，那就是消费者行为。我们进行了一项问卷调查，以了解新冠疫情对加拿大消费者食品杂货购买行为的影响，并评估这些影响的持久性。本研究聚焦于在线食品杂货购物，整合了多个现有的消费者行为理论，以探索不同因素对消费者在疫情期间采用在线购物模式的影响，以及他们在疫情后继续使用这种模式的意愿。我们共分析了超过 600 份可用的调查回复，使用了统计分析和 Logit 计量经济学技术。结果表明，由于新冠疫情，72%的调查参与者不得不改变他们的食品杂货购物习惯；其中 63%的消费者声称，未来这些变化将持续存在，不会恢复到“新冠疫情前的常态”。研究结果还表明，疫情促使加拿大消费者大量采用在线食品杂货购物。此外，研究结果表明，解释消费者采用在线食品杂货购物和未来增加对在线食品杂货购买依赖的重要因素包括对新冠的感知威胁、新冠疫情前的购物习惯、社会人口特征以及捕捉技术机会和能力的变量。
