Soroka Andrzej, Mazurek-Kusiak Anna, Chmielewski Szymon, Godlewska Agnieszka
Faculty of Medical and Health Sciences, Siedlce University of Natural Sciences and Humanities, B. Prusa 14 St., 08-110 Siedlce, Poland.
Department of Tourism and Recreation, University of Life Sciences in Lublin, Akademicka 15, 20-950 Lublin, Poland.
Foods. 2023 Jul 5;12(13):2606. doi: 10.3390/foods12132606.
Culinary tourism is one of the most rapidly developing forms of tourism in the world. The objective of this study is to evaluate the role of and tourists' familiarity with cuisine in the area along the Polish-Lithuanian border. The survey included adult tourists visiting areas on both sides of the border between Poland (Podlaskie Voivodship) and Lithuania (Olicki District). A total of 789 questionnaires were completed, of which 759 were included in the study: 376 from Olicki District in Lithuania and 383 from Podlaskie Voivodship in Poland. The questions in the authorial questionnaire pertained to six dishes representing the most popular regional specialities in the area on both sides of the Polish-Lithuanian border. For all the responses, a five-point Likert scale was used. The results of the work show that tourists want to explore a given region by tasting local cuisine and that they are in search of unique products while paying much attention to the smell and taste of the dishes they consume. The product's appearance is of less significance while making purchasing or consumption decisions. Flavour-related experiences associated with and preferences for individual dishes representing Polish-Lithuanian cuisine were very similar for both groups of respondents. It indicates there is a possibility of establishing cooperation to promote the products in the study area and thus enhance its tourist appeal.
美食旅游是世界上发展最为迅速的旅游形式之一。本研究的目的是评估美食在波兰 - 立陶宛边境地区所起的作用以及游客对当地美食的熟悉程度。该调查涵盖了前往波兰（波德拉谢省）和立陶宛（奥利茨基区）边境两侧地区的成年游客。总共完成了789份问卷，其中759份纳入研究：376份来自立陶宛的奥利茨基区，383份来自波兰的波德拉谢省。作者设计的问卷中的问题涉及代表波兰 - 立陶宛边境两侧地区最受欢迎的六种地方特色菜肴。对于所有回答，采用五点李克特量表。研究结果表明，游客希望通过品尝当地美食来探索特定地区，他们在寻找独特的产品，同时非常关注所消费菜肴的气味和味道。在做出购买或消费决策时，产品的外观不太重要。两组受访者对于与波兰 - 立陶宛美食相关的个人菜肴的风味体验和偏好非常相似。这表明有可能建立合作关系以推广研究区域内的产品，从而提升该地区的旅游吸引力。
