Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States.
Department of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States.
Front Public Health. 2023 Jun 30;11:1195751. doi: 10.3389/fpubh.2023.1195751. eCollection 2023.
Vaccine hesitancy is a global health threat undermining control of many vaccine-preventable diseases. Patient-level education has largely been ineffective in reducing vaccine concerns and increasing vaccine uptake. We built and evaluated a personalized vaccine risk communication website called in English, Spanish and French (Canadian) for vaccines across the lifespan. tailors lived experiences, credible sources and informational animations to disseminate the right message from the right messenger to the right person, applying a broad range of behavioral theories.
We used mixed-methods research to test our animation and some aspects of credible sources and personal narratives. We conducted 67 discussion groups ( = 325 persons), stratified by race/ethnicity (African American, Hispanic, and White people) and population (e.g., parents, pregnant women, adolescents, younger adults, and older adults). Using a large Ipsos survey among English-speaking respondents ( = 2,272), we tested animations aligned with vaccine concerns and specific to population (e.g., parents of children, parents of adolescents, younger adults, older adults).
Discussion groups provided robust feedback specific to each animation as well as areas for improvements across animations. Most respondents indicated that the information presented was interesting (85.5%), clear (96.0%), helpful (87.0%), and trustworthy (82.2%).
Tailored vaccine risk communication can assist decision makers as they consider vaccination for themselves, their families, and their communities. presents a model for personalized communication in other areas of medicine and public health.
疫苗犹豫是一种全球健康威胁，破坏了许多可通过疫苗预防疾病的控制。针对患者的教育在很大程度上未能减轻对疫苗的担忧并提高疫苗接种率。我们构建并评估了一个名为 的个性化疫苗风险沟通网站，该网站提供了英语、西班牙语和法语（加拿大）的疫苗接种信息，覆盖了整个生命周期。该网站针对特定人群，通过生活经历、可信来源和信息动画来传递正确的信息，应用了广泛的行为理论。
我们使用混合方法研究来测试我们的动画以及可信来源和个人叙述的一些方面。我们进行了 67 个讨论小组（= 325 人），按种族/族裔（非裔美国人、西班牙裔和白人）和人群（如父母、孕妇、青少年、年轻成年人和老年人）进行分层。我们在一项针对讲英语的受访者的大型益普索调查（= 2272 人）中，测试了与疫苗关注点相关并针对特定人群（如儿童的父母、青少年的父母、年轻成年人、老年人）的动画。
讨论小组提供了针对每个动画的具体反馈，以及跨动画改进的领域。大多数受访者表示，呈现的信息很有趣（85.5%）、清晰（96.0%）、有帮助（87.0%）且值得信赖（82.2%）。
个性化疫苗风险沟通可以帮助决策者在为自己、家人和社区考虑接种疫苗时做出决策。 为医学和公共卫生的其他领域的个性化沟通提供了模型。
