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外周视觉信息对半分注意选择偏差。

Peripheral Visual Information Halves Attentional Choice Biases.

机构信息

Department of Humanities and Social Sciences, California Institute of Technology.

Department of Psychology, University of California, Los Angeles.

出版信息

Psychol Sci. 2023 Sep;34(9):984-998. doi: 10.1177/09567976231184878. Epub 2023 Jul 20.

Abstract

A growing body of research has shown that simple choices involve the construction and comparison of values at the time of decision. These processes are modulated by attention in a way that leaves decision makers susceptible to attentional biases. Here, we studied the role of peripheral visual information on the choice process and on attentional choice biases. We used an eye-tracking experiment in which participants ( = 50 adults) made binary choices between food items that were displayed in marked screen "shelves" in two conditions: (a) where both items were displayed, and (b) where items were displayed only when participants fixated within their shelves. We found that removing the nonfixated option approximately doubled the size of the attentional biases. The results show that peripheral visual information is crucial in facilitating good decisions and suggest that individuals might be influenceable by settings in which only one item is shown at a time, such as e-commerce.

摘要

越来越多的研究表明,简单的选择涉及在决策时构建和比较价值观。这些过程会受到注意力的调节,从而使决策者容易受到注意力偏差的影响。在这里,我们研究了外围视觉信息对选择过程和注意力选择偏差的作用。我们使用了一个眼动实验,其中参与者(= 50 名成年人)在两种条件下对食物项目进行二元选择:(a)两个项目都显示,(b)只有当参与者在他们的架子内注视时才显示项目。我们发现,去除非注视选项大约将注意力偏差的大小增加了一倍。结果表明,外围视觉信息对于促进良好决策至关重要,并表明个体可能会受到一次只显示一个项目的设置的影响,例如电子商务。

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