Manik Mehedi Hasan
Marketing Insights, Advanced Chemical Industries (ACI) Limited, Dhaka, Bangladesh.
Heliyon. 2023 Jul 11;9(7):e17997. doi: 10.1016/j.heliyon.2023.e17997. eCollection 2023 Jul.
ACI Pharma spends $ 12 to 15 million yearly to promote its brands. The brand promotional activities of the company were hampered, due to supplier selection subjectively, which impacted market share. The study selects the best supplier with supplier management and purchasing policy for printing materials for ACI Pharma based on objective judgments. The required data has been collected from the company. This study uses the Analytical Hierarchy Process (AHP) to address supplier selection and management problems. Five attributes, cost, quality, delivery, flexibility, and communication, and ten suppliers have been evaluated to select the best supplier. Spark Printers is the best supplier for ACI Pharma as it obtains the highest score, 0.968, whereas Marvelous Printers Limited and Lutfur Enterprise are the second-best and third-best suppliers. The application of AHP in the pharmaceutical supply chain industry is very limited. Further, Previous studies emphasized supplier selection rather than management and purchasing policy. Moreover, industry practitioners, especially in developing countries, might not use complex methodologies due to time, money, or technical constraints. Considering these thoughts, this study is conducted to select and manage the right supplier with purchasing policy using AHP in industry-friendly language and analysis patterns. Other organizations suffering from similar problems, such as ACI Pharma, may benefit from this research. The study has selected AHP, purposively, without any methodological justifications, although many Multi-Criteria Decision-Making (MCDM) techniques are present. Further studies might be conducted to find which MCDM method fits best to address the supplier selection problem in the pharmaceutical supply chain industry.
ACI制药公司每年花费1200万至1500万美元来推广其品牌。由于供应商选择主观，该公司的品牌推广活动受到阻碍，进而影响了市场份额。本研究基于客观判断，为ACI制药公司选择了具有供应商管理和印刷材料采购政策的最佳供应商。所需数据已从该公司收集。本研究使用层次分析法（AHP）来解决供应商选择和管理问题。对成本、质量、交付、灵活性和沟通这五个属性以及十家供应商进行了评估，以选出最佳供应商。Spark Printers是ACI制药公司的最佳供应商，因为它获得了最高分0.968，而Marvelous Printers Limited和Lutfur Enterprise分别是第二佳和第三佳供应商。层次分析法在制药供应链行业的应用非常有限。此外，以往的研究侧重于供应商选择，而非管理和采购政策。而且，行业从业者，尤其是发展中国家的从业者，可能由于时间、资金或技术限制而不使用复杂方法。考虑到这些因素，本研究旨在使用层次分析法，以行业友好的语言和分析模式选择并管理合适的供应商及其采购政策。其他面临类似问题的组织，如ACI制药公司，可能会从本研究中受益。尽管存在许多多准则决策（MCDM）技术，但本研究有意选择了层次分析法，且未给出任何方法学依据。未来可能会进行进一步研究，以找出哪种多准则决策方法最适合解决制药供应链行业的供应商选择问题。
