Wemos, Amsterdam, The Netherlands.
Int J Health Policy Manag. 2023;12:7794. doi: 10.34172/ijhpm.2023.7794. Epub 2023 Jul 24.
The authors wholeheartedly agree with Labonté: global health equity needs radical changes in economic thinking and policies, including degrowth and reducing consumption in parts of the world. But to mobilize sufficient people for radical change, reducing overconsumption and for degrowth, we may need to stop calling it that. Language is important and using the same frames and words as our opponents do can be counterproductive. Global health advocates need to be strategic about framing, use hope-based communication and develop attractive and convincing narratives. By doing so, hopefully we can bring these messages across to larger groups of people and increase the push for social change.
全球卫生公平需要从根本上改变经济思维和政策，包括在世界部分地区实现去增长和减少消费。但是，要动员足够多的人来推动根本性变革，减少过度消费和去增长，我们可能需要停止使用这个术语。语言很重要，使用与我们的对手相同的框架和词汇可能会适得其反。全球卫生倡导者需要在框架制定方面具有策略性，使用基于希望的沟通方式，并制定有吸引力和令人信服的叙事。通过这样做，希望我们能够将这些信息传达给更多的人群，并推动社会变革。
