Institute for Therapy and Health Research, IFT-Nord, Harmsstrasse 2, 24114, Kiel, Germany.
UCSF Center for Tobacco Control Research and Education, CA, San Francisco, USA.
J Community Health. 2024 Feb;49(1):166-172. doi: 10.1007/s10900-023-01270-0. Epub 2023 Aug 21.
Aim was to investigate the amount of smoking in popular streaming series in Germany with a focus on the comparison between series recommended for adults versus youth. The sample was drawn from the 35 highest user-rated streaming series, that released 1794 new episodes between January 1, 2017 and December 31, 2020. One-third of the episodes (N = 598) were randomly selected and analyzed for smoking content. The age ratings of these episodes ranged from 6 to 18 years, with categories of "6", "12", "16" and "18" years. Ten of the 35 shows (28.6%) were completely smoke-free, 25 shows (71.4%) had at least one episode with smoking. Of all analyzed episodes, 25.1% contained smoking (range = 1 to 36 smoking scenes; median = 4). There was a statistically significant association between episode age rating and the presence of smoking (χ[3] = 9.1; p = 0.028; Spearman's rho = 0.11): The proportion of episodes with smoking was 0% for episodes with age ratings below 12 years, 20.4% for age ratings "12", 28.3% for age ratings "16", and 32.4% for age ratings "18". This association differed between streaming services, but all services had smoking in episodes rated for youth. Smoking is common in popular streaming series. None of the streaming services meet the recommendations of the WHO Framework Convention on Tobacco Control to reliably restrict young people's access to media content that depicts smoking.
目的是调查德国热门流媒体系列剧的吸烟情况，重点比较成人剧和青年剧之间的差异。该样本来自用户评分最高的 35 部流媒体系列剧，这些剧集在 2017 年 1 月 1 日至 2020 年 12 月 31 日期间共播出了 1794 集新剧。从这些剧集中随机抽取三分之一（N=598）的剧集进行吸烟内容分析。这些剧集的年龄评级范围从 6 岁到 18 岁，分为“6 岁”、“12 岁”、“16 岁”和“18 岁”。在这 35 部剧目中，有 10 部（28.6%）完全没有吸烟场景，25 部（71.4%）至少有一集有吸烟场景。在所有分析的剧集中，有 25.1%（范围为 1 到 36 个吸烟场景；中位数为 4）包含吸烟内容。剧集年龄评级与吸烟场景的存在之间存在统计学显著关联（χ[3] = 9.1；p = 0.028；Spearman's rho = 0.11）：年龄评级低于 12 岁的剧集，吸烟场景的比例为 0%；年龄评级为“12”的剧集为 20.4%；年龄评级为“16”的剧集为 28.3%；年龄评级为“18”的剧集为 32.4%。这种关联在不同的流媒体服务之间有所不同，但所有服务都在面向青年受众的剧集中有吸烟场景。吸烟在热门流媒体系列剧中很常见。没有一个流媒体服务符合世界卫生组织《烟草控制框架公约》的建议，无法可靠地限制年轻人接触描绘吸烟的媒体内容。
