Modelling the mass adoption potential of food waste composting among rural Chinese farmers.

As a safe alternative to hazardous agrochemicals, food waste compost could prevent human health hazards and environmental degradation. Food waste composting has not garnered much popularity among farmers given their sole dependence on synthetic fertilizers for high yields and commercial returns. Hence, this study aimed to identify the factors influencing farmers' adoption of food waste composting for regular use. Empirical data were collected from 399 farmers residing in different second-tier cities in China through face-to-face interviews using a structured questionnaire. The partial least squares-structural equation modelling was used to statistically examine the models and construct correlations. Based on the study outcomes, the perceived usefulness of food waste compost, awareness of the consequences, social influence, anticipated guilt, and attitude towards food waste composting substantially impacted food waste composting intention. Intriguingly, the perceived value of sustainability and ascription of responsibility did not have a significant impact on food waste composting intention, whereas food waste composting intention substantially influenced food waste composting behavior. The results of the multi-group analysis revealed differences in the relationship between awareness of consequences and food waste composting intention across genders and educational levels. This intriguing finding provides new avenues for future research and offers novel insights into the practical applications and promotion of food waste composting. These results will improve the relevant aspects among farmers for eco-friendly farming practices, innovate food waste management strategies, and mitigate environmental deterioration resulting from hazardous agrochemicals. This study expands the current body of literature by providing government regulators and other social enterprises with effective laws, policies, and strategy development guidelines for adopting natural composting on a large scale and enhancing the nutritional value of food to prevent unforeseen health risks caused by toxic chemicals.