Chen Jingru, Hsu Fu-Chieh, Yan Libo, Lee Hoffer M, Zhang Yuqing
Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau, China.
Department of Cultural Tourism, National United University, Miaoli City 360302, Taiwan.
Behav Sci (Basel). 2023 Jul 28;13(8):629. doi: 10.3390/bs13080629.
Destination food has been increasingly appealing to tourists within adjacent markets. This trend has been widely recognised by destination marketers; however, scholars have paid limited attention to tourists' psychological and behavioural responses to destination food. Taking Shunde as the research site, using a questionnaire-based survey method equipped with the techniques of measurement modelling, path analysis, principal component analysis, and cluster analysis, this study explores how tourists' food involvement affects their place attachment and destination loyalty, as well as the differentiation of tourists with different lifestyles. The results show that food involvement significantly affects place attachment and destination loyalty. These relationships are differentiated by tourists' lifestyles. This study contributes to the psychological research of tourist behaviours and provides insights into destination marketing in the context of food tourism.
目的地美食对相邻市场的游客越来越有吸引力。这一趋势已得到目的地营销人员的广泛认可；然而，学者们对游客对目的地美食的心理和行为反应关注有限。本研究以顺德为研究地点，采用基于问卷调查的方法，并运用测量建模、路径分析、主成分分析和聚类分析等技术，探讨游客的食物卷入度如何影响他们的地方依恋和目的地忠诚度，以及不同生活方式游客之间的差异。结果表明，食物卷入度显著影响地方依恋和目的地忠诚度。这些关系因游客的生活方式而异。本研究为旅游行为的心理学研究做出了贡献，并为美食旅游背景下的目的地营销提供了见解。
