Li Ting, Liao Chenmei, Law Rob, Zhang Mu
Shenzhen Tourism College, Jinan University, Shenzhen 518053, China.
Asia-Pacific Academy of Economics and Management, Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macau 999078, China.
Behav Sci (Basel). 2023 Mar 16;13(3):264. doi: 10.3390/bs13030264.
This study aimed to empirically explore the relationship between destination attractiveness and tourists' environmentally responsible behavior (TERB), as based on self-regulated attitude theory. In this paper, we have divided destination attractiveness into two aspects: the attractiveness of a facility's services, and that of the sightseeing experience, so as to build a structural equation model with mediation analysis. For our research, we selected Wolong National Nature Reserve in Sichuan as the site of our case study, and we conducted a survey using a questionnaire. We then analyzed the path using a structural equation model. Our results show: (1) two elements of destination attractiveness have significantly positive effects on TERB; and (2) place attachment exerts a mediating effect among the attractiveness of the facility's services, that of the sightseeing experience, and TERB. Therefore, enhancing destination attractiveness and tourists' emotional attachments to locations could help to promote the implementation of TERB and the achievement of sustainable tourism development.
本研究旨在基于自我调节态度理论，实证探究旅游目的地吸引力与游客环境责任行为（TERB）之间的关系。在本文中，我们将旅游目的地吸引力分为两个方面：设施服务吸引力和观光体验吸引力，从而构建一个带有中介效应分析的结构方程模型。在研究中，我们选取四川卧龙国家级自然保护区作为案例研究地点，并通过问卷调查的方式开展研究。然后，我们使用结构方程模型分析路径。研究结果表明：（1）旅游目的地吸引力的两个要素对游客环境责任行为有显著的正向影响；（2）地方依恋在设施服务吸引力、观光体验吸引力和游客环境责任行为之间发挥中介作用。因此，增强旅游目的地吸引力以及游客对地点的情感依恋，有助于促进游客环境责任行为的实施以及实现可持续旅游发展。
