Kim Dan Bi, Park Yu Shin, Yun Il, Park Eun-Cheol, Jang Sung-In
Department of Public Health, Graduate School, Yonsei University, Seoul, Republic of Korea.
Institute of Health Services Research, Yonsei University, Seoul, Republic of Korea.
SSM Popul Health. 2023 Aug 30;24:101505. doi: 10.1016/j.ssmph.2023.101505. eCollection 2023 Dec.
This study explored the association between anti-smoking campaign types and smoking cessation attempts.
This study included 4,594 individuals (3,292 male and 1,302 female) from the Korea Youth Risk Behavior Web-based Survey (KYRBWS) in 2018 and 2020. The methods of anti-smoking promotion were divided into online, offline, online and offline, and none. Attempts to quit smoking were classified as yes or no. Multiple logistic regression was performed to examine the association between antismoking campaign type and smoking cessation attempts.
Those who saw anti-smoking advertisements both online and offline were found to have tried to quit smoking more than those who did not. (Online & offline: male, odds ratio [OR] 1.36; 95% confidence interval [95% CI], 1.08-1.71; female, OR, 1.75; 95% CI 1.21-2.54) In a subgroup analysis of the independent variables into which smoking cessation advertisements were subdivided, males were found to have the highest OR for smoking cessation attempts when they encountered advertisements in newspapers. (Newspaper: male, OR, 2.25; 95% CI, 1.00-5.02) Females had the highest OR for smoking cessation attempts when accessed via the Internet. (Internet: female, OR, 1.93; 95% CI, 1.07-3.50).
This study showed that there is a correlation between smoking cessation advertisements and adolescents' smoking cessation attempts. The possibility of smoking cessation attempts is high when encountering smoking cessation advertisements both online and offline. Although offline smoking cessation advertisements have a great effect on adolescents' smoking cessation attempts, it can be confirmed that the frequency of exposure for offline advertisements is less than that for online advertisements.
本研究探讨了反吸烟运动类型与戒烟尝试之间的关联。
本研究纳入了2018年和2020年韩国青少年风险行为网络调查（KYRBWS）中的4594名个体（男性3292名，女性1302名）。反吸烟宣传方法分为线上、线下、线上和线下结合以及无宣传。戒烟尝试分为是或否。进行多因素逻辑回归以检验反吸烟运动类型与戒烟尝试之间的关联。
发现那些在网上和线下都看到反吸烟广告的人比没看到的人更有可能尝试戒烟。（线上和线下：男性，比值比[OR]1.36；95%置信区间[95%CI]，1.08 - 1.71；女性，OR 1.75；95%CI 1.21 - 2.54）在对戒烟广告细分的自变量进行亚组分析时，发现男性在报纸上看到广告时戒烟尝试的OR最高。（报纸：男性，OR 2.25；95%CI，1.00 - 5.02）女性通过互联网看到广告时戒烟尝试的OR最高。（互联网：女性，OR 1.93；95%CI，1.07 - 3.50）。
本研究表明戒烟广告与青少年的戒烟尝试之间存在关联。在网上和线下都遇到戒烟广告时，戒烟尝试的可能性很高。虽然线下戒烟广告对青少年的戒烟尝试有很大影响，但可以确认线下广告的接触频率低于线上广告。
