Navarro Mario A, Malterud Andrea, Cahn Zachary P, Baum Laura, Bukowski Thomas, Kery Caroline, Chew Robert F, Kim Annice E
Office of Health Communication and Education, Center for Tobacco Products, Food and Drug Administration (FDA), Silver Spring, Maryland.
Center for Health Analytics, Media, and Policy, RTI International, Research Triangle Park, North Carolina.
AJPM Focus. 2022 Nov 1;2(1):100045. doi: 10.1016/j.focus.2022.100045. eCollection 2023 Mar.
This study analyzes age-differentiated Reddit conversations about ENDS.
This study combines 2 methods to (1) predict Reddit users' age into 2 categories (13-20 years [underage] and 21-54 years [of legal age]) using a machine learning algorithm and (2) qualitatively code ENDS-related Reddit posts within the 2 groups. The 25 posts with the highest karma score (number of upvotes minus number of downvotes) for each keyword search (i.e., query) and each predicted age group were qualitatively coded.
Of 9, the top 3 topics that emerged were flavor restriction policies, Tobacco 21 policies, and use. Opposition to flavor restriction policies was a prominent subcategory for both groups but was more common in the 21-54 group. The 13-20 group was more likely to discuss opposition to minimum age laws as well as access to flavored ENDS products. The 21-54 group commonly mentioned general vaping use behavior.
Users predicted to be in the underage group posted about different ENDS-related topics on Reddit than users predicted to be in the of-legal-age group.
本研究分析了Reddit上关于电子烟的不同年龄段的讨论。
本研究结合两种方法,一是使用机器学习算法将Reddit用户年龄预测为两个类别(13 - 20岁[未成年]和21 - 54岁[法定年龄]),二是对两组内与电子烟相关的Reddit帖子进行定性编码。对每个关键词搜索(即查询)和每个预测年龄组中得分最高的25个帖子(点赞数减去点踩数)进行定性编码。
在9个主题中,出现的前三大主题是口味限制政策、21岁烟草政策和使用情况。反对口味限制政策是两组的一个突出子类别,但在21 - 54岁组中更为常见。13 - 20岁组更有可能讨论反对最低年龄法律以及获取调味电子烟产品的问题。21 - 54岁组普遍提到一般的电子烟使用行为。
预计为未成年组的用户在Reddit上发布的与电子烟相关的主题与预计为法定年龄组的用户不同。