Department of Psychiatry, Wuhan Mental Health Center, Wuhan, China.
School of Medicine and Health Management, Tongji Medical College, Huazhong University of Science and Technology, Wuhan, 430030, Hubei, China.
BMC Med Inform Decis Mak. 2023 Oct 5;23(1):204. doi: 10.1186/s12911-023-02309-x.
Medical crowdsourcing competitions can help patients get more efficient and comprehensive treatment advice than "one-to-one" service, and doctors should be encouraged to actively participate. In the crowdsourcing competitions, winning the crowdsourcing competition is the driving force for doctors to continue to participate in the service. Therefore, how to improve the winning probability needs to be revealed. From the service content and competitive environment perspectives, this study introduces doctor competence indicators to investigate the key influence factors of doctors' wins on the online platform. The results show that the emotional interaction in doctors' service content positively influences doctors' wins. However, the influence of information interaction presents heterogeneity. Conclusive information helps doctors win, while suggestive information negatively affects them. For the competitive environment, the competitive environment negatively moderates the relationship between doctors' service content and doctors' wins. The results of this study provide important contributions to the research on crowdsourcing competitions and online healthcare services and guide the participants of the competition, including patients, doctors, and platforms.
医疗众包竞赛可以帮助患者获得比“一对一”服务更高效、更全面的治疗建议，应鼓励医生积极参与。在众包竞赛中，赢得竞赛是医生继续参与服务的动力。因此，需要揭示如何提高获胜概率。从服务内容和竞争环境的角度出发，本研究引入医生能力指标，探讨医生在在线平台上获胜的关键影响因素。研究结果表明，医生服务内容中的情感互动对医生的获胜有积极影响。然而，信息互动的影响存在异质性。结论性信息有助于医生获胜，而暗示性信息则对他们不利。对于竞争环境，竞争环境负向调节医生服务内容与医生获胜之间的关系。本研究的结果为众包竞赛和在线医疗服务的研究做出了重要贡献，并为竞赛的参与者，包括患者、医生和平台提供了指导。
