Liu Changhua
Communication University of Zhejiang, Hangzhou, 310018, China.
Heliyon. 2023 Sep 5;9(9):e19634. doi: 10.1016/j.heliyon.2023.e19634. eCollection 2023 Sep.
The Belt and Road Initiative (BRI) is a global initiative that is gaining increasing attention, participation, and communication globally. However, most existing studies on BRI-related communication are based on BRI communication as the background. As an important theory of communication, network agenda-setting (NAS) theory, as an important theory of communication, is used to focus on an increasing number of objects that are rarely studied by international organizations. The United Nations (UN) news website, which is the official website of the largest international governmental organization, is available in nine languages (as of May 7, 2021), including Chinese, English, French, Russian, Arabic, Spanish, Portuguese, Swahili, and Hindi, providing news reports based on audience research. Thus, this study analyzed the BRI agenda network of UN's nine languages web pages, calculates BRI-related elements and correlation strength, and forms a multidimensional matrix in conjunction with the NAS theory. Finally, based on the summary statistics of the BRI agenda network, the UN news website agenda network was summarized and formed. The correlation strength of nine languages and 26 content pieces was analyzed using statistical principal components and cluster analysis. The result showed that the BRI agenda network of the UN news website had a strong link with the UN's sustainable development goals. Note that the BRI agendas in different languages can influence each other, making sustainability a crucial element for both BRI and the UN. In addition, the NAS theory can work within the same organization. However, there is still room for improvement in BRI's sustainable global discourse communication, such as audience analysis, language-ability building, and diversification of communication bodies and methods.
“一带一路”倡议是一项正在全球范围内获得越来越多关注、参与和交流的全球性倡议。然而，大多数现有的关于“一带一路”相关传播的研究都是以“一带一路”传播为背景。网络议程设置（NAS）理论作为传播学的一个重要理论，被用于关注越来越多国际组织很少研究的对象。联合国新闻网站作为最大的国际政府组织的官方网站，有九种语言版本（截至2021年5月7日），包括中文、英文、法文、俄文、阿拉伯文、西班牙文、葡萄牙文、斯瓦希里文和印地文，它基于受众研究提供新闻报道。因此，本研究分析了联合国九种语言网页的“一带一路”议程网络，计算了与“一带一路”相关的元素和相关强度，并结合网络议程设置理论形成了一个多维矩阵。最后，基于“一带一路”议程网络的汇总统计，总结形成了联合国新闻网站议程网络。使用统计主成分和聚类分析方法分析了九种语言与26个内容板块之间的相关强度。结果表明，联合国新闻网站的“一带一路”议程网络与联合国的可持续发展目标有很强的联系。需要注意的是，不同语言的“一带一路”议程可以相互影响，这使得可持续性成为“一带一路”和联合国的关键要素。此外，网络议程设置理论可以在同一组织内发挥作用。然而，“一带一路”在全球可持续话语传播方面仍有改进空间，例如受众分析、语言能力建设以及传播主体和方法的多样化。
