Amini Maryam, Ghodsi Delaram, Zargaraan Azizollaah, Alibeyk Sepideh, Hajigholam-Saryazdi Maryam
Department of Nutrition Research, National Nutrition and Food Technology Research Institute, Faculty of Nutrition Sciences and Food Technology, Shahid Beheshti University of Medical Sciences, Tehran, Iran.
Department of Food and Nutrition Policy and Planning Research, National Nutrition and Food Technology Research Institute, Faculty of Nutrition Sciences and Food Technology, Shahid Beheshti University of Medical Sciences, Tehran, Iran.
Int J Prev Med. 2023 Jul 15;14:91. doi: 10.4103/ijpvm.ijpvm_509_21. eCollection 2023.
The prevalence of non-communicable diseases (NCDs) and the status of nutritionally high-risk behaviors in the country are not promising. Because of undeniable impact of media advertising on food choices, to combat the problem some regulations on food advertisements are developed in the country. However, the high prevalence of NCDs warns of the possibility that either the laws are not given the necessary attention or they are not implemented properly. Therefore in the present review, all studies on how the country's visual and written mass media comply with regulations related to food product advertisement were systematically reviewed.
We searched all studies, including Persian and English articles, dissertations, and research projects, published and unpublished reports in eight domestic and international databases and search engines during the years 1996 to December of 2020 (25 years). Then, the content of the eligible studies was extracted, evaluated, and reported.
A total of 18 eligible studies (articles and reports) were included in the review. The results indicated violations of rules and regulations including displaying food products of low nutritional value and obese people, misleading/exaggerating claims, award offers, induction of gluttony, consumerism, and inconsistency with scientific facts. Most of the studies (55%) had, implicitly or explicitly, targeted children and adolescents.
The results of this study indicated a violation of the rules and regulations of health policies, mainly in the field of promoting foods of low nutritional value during the study period. Violations of the ban on advertising for children were also reported in more than half of the studies.
该国非传染性疾病（NCDs）的患病率以及营养高风险行为的状况不容乐观。由于媒体广告对食物选择有着不可否认的影响，为应对这一问题，该国制定了一些食品广告相关规定。然而，非传染性疾病的高患病率警示了这样一种可能性，即要么这些法律未得到应有的重视，要么未得到妥善执行。因此，在本综述中，我们系统地回顾了所有关于该国视觉和书面大众媒体如何遵守食品广告相关规定的研究。
我们检索了1996年至2020年12月（共25年）期间在八个国内外数据库和搜索引擎中发表和未发表的所有研究，包括波斯语和英语文章、学位论文以及研究项目报告。然后，提取、评估并报告符合条件的研究内容。
本综述共纳入了18项符合条件的研究（文章和报告）。结果表明存在违反规章制度的情况，包括展示低营养价值食品和肥胖人群、误导/夸大宣传、提供奖励、诱导暴饮暴食、消费主义以及与科学事实不符。大多数研究（55%）直接或间接地以儿童和青少年为目标受众。
本研究结果表明，在研究期间，主要在推广低营养价值食品领域存在违反健康政策规章制度的情况。超过半数的研究还报告了违反儿童广告禁令的情况。
