基于污水数据的数字化广告作为一项新冠疫情地理靶向社区干预措施：肯塔基州杰斐逊县，2021-2022 年。
Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021-2022.
机构信息
Lauren B. Anderson, Heather D. Ness, Rochelle H. Holm, and Ted Smith are with the Christina Lee Brown Envirome Institute, School of Medicine, University of Louisville, Louisville, KY. L. B. Anderson is also with the Department of Urban and Public Affairs, College of Arts and Sciences, University of Louisville. H. D. Ness is also with the Department of Health Promotion and Behavioral Sciences, School of Public Health and Information Sciences, University of Louisville.
出版信息
Am J Public Health. 2024 Jan;114(1):34-37. doi: 10.2105/AJPH.2023.307439. Epub 2023 Oct 19.
Abstract
We sought to deliver a geotargeted digital health advertising intervention. We assessed risk of community infection through an integrated public health and wastewater rubric and delivered advertisements between November 2021 and April 2022 in Louisville, Kentucky. The average daily click-through rates for the campaigns were 0.19%, 0.15%, and 0.13%. Results show potential for digital public health interventions that are geographically anchored to subcity sewersheds and community interest and willingness to engage with targeted wastewater-themed public health messaging. ( 2024;114(1):34-37. https://doi.org/10.2105/AJPH.2023.307439).
摘要
我们试图进行一次基于地理位置的数字健康广告干预。我们通过综合公共卫生和废水指标来评估社区感染的风险，并在 2021 年 11 月至 2022 年 4 月期间在肯塔基州路易斯维尔市投放广告。这些活动的平均每日点击率分别为 0.19%、0.15%和 0.13%。结果表明，基于下水道流域和社区利益的地理定位的数字公共卫生干预措施以及社区愿意参与以靶向废水为主题的公共卫生信息传递具有潜力。(2024;114(1):34-37. https://doi.org/10.2105/AJPH.2023.307439)。
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