Nursing Services Administration Department, Hacettepe University Faculty of Nursing, Ankara, Turkey.
Int Nurs Rev. 2024 Dec;71(4):747-757. doi: 10.1111/inr.12909. Epub 2023 Nov 14.
To explore the way the nursing profession was portrayed in online news coverage before and after the COVID-19 pandemic.
The power of the media can be used as a tool to introduce nursing services to society, make nursing visible, and influence the public perception of nursing.
Analyzing the image of nursing as portrayed in the news can be a guide for more effective management of the media as a tool for positioning nursing in the future and presenting the right message.
A qualitative design was applied. Three online newspapers published in the Turkish language-the most widely read newspapers in Turkey-were analyzed. The sample for this research consisted of 505 news articles containing the keywords "nurse" and "nursing" published before and after the COVID-19 outbreak. The MAXQDA2022 software was used for data management.
The articles selected were themed as news reflecting the nursing profession negatively, positively, and neutrally. When the negative and positive themes were compared, the two most repeated subthemes included (1) working conditions and being unprofessionalism; (2) impact on health, social recognition, and neutral included only subtheme that happens to you as a citizen/individual.
Compared with the pre-COVID-19 period, there was an increase in news coverage reflecting portrayed nursing positively on the nursing profession in the post-COVID-19 period. Mass media, which are indispensable in social communication, can be used as an effective tool to improve the image of nursing in society.
From nursing students to policymakers, all professionals must act in a planned and purposeful manner to present nursing professionals positively as leaders in public healthcare.
探讨新冠疫情前后，护理职业在网络新闻报道中的呈现方式。
媒体的力量可以作为一种工具，向社会介绍护理服务，使护理工作可见，并影响公众对护理的看法。
分析新闻中所描绘的护理形象可以为更有效地管理媒体提供指导，以便在未来将护理定位，并传递正确的信息。
采用定性设计。分析了土耳其语三种在线报纸——土耳其最受欢迎的报纸，这些报纸在新冠疫情前后发布了包含“护士”和“护理”关键词的 505 篇新闻文章。本研究的样本由 505 篇新闻文章组成，这些文章反映了新冠疫情前后护理职业的负面、正面和中性形象。使用 MAXQDA2022 软件进行数据管理。
选择的文章主题为反映护理职业负面、正面和中性的新闻。当比较负面和正面主题时，两个最重复的子主题包括（1）工作条件和不专业；（2）对健康、社会认可的影响以及中性主题仅包括作为公民/个人发生在你身上的事情。
与新冠疫情前相比，新冠疫情后反映护理职业正面形象的新闻报道有所增加。在社会交往中不可或缺的大众媒体，可以作为改善护理在社会中形象的有效工具。
从护理学生到政策制定者，所有专业人员都必须有计划、有目的地行动，积极地将护理专业人员呈现为公共卫生保健的领导者。
