Zhang Shenghao, Dieciuc Michael, Dilanchian Andrew, Lustria Mia Liza A, Carr Dawn, Charness Neil, He Zhe, Boot Walter R
Florida State University, Tallahassee, USA.
Gerontol Geriatr Med. 2024 Jan 10;10:23337214231224571. doi: 10.1177/23337214231224571. eCollection 2024 Jan-Dec.
This study examined the feasibility of using tailored text messages to promote adherence to longitudinal protocols and determined what facets of text message tone influence motivation. Forty-three older adults ( = 73.21, = 5.37) were recruited to engage in video-game-based cognitive training for 10 consecutive days. Participants received encouraging text messages each morning that matched their highest or lowest ranking reasons for participating in the study, after which they rated how effective each message was in motivating them to play the games that day. After 10 days, participants rated all possible messages and participated in semi-structured interviews to elicit their preferences for these messages. Results showed that messages matching participants' reasons for participating were more motivating than mismatched messages. Further, participants preferred messages that were personalized (i.e., use second person voice) and in formal tones. Messages consistent with these preferences were also rated as more motivating. These findings establish the feasibility of using message tailoring to promote adherence to longitudinal protocols and the relevance of tailoring messages to be personal and formal.
本研究考察了使用定制短信来促进对纵向协议的依从性的可行性，并确定短信语气的哪些方面会影响动机。招募了43名老年人（平均年龄=73.21岁，标准差=5.37岁），让他们连续10天参与基于视频游戏的认知训练。参与者每天早上都会收到与他们参与研究的最高或最低排名原因相匹配的鼓励短信，之后他们会对每条短信在当天激励他们玩游戏的效果进行评分。10天后，参与者对所有可能的短信进行评分，并参加半结构化访谈以引出他们对这些短信的偏好。结果表明，与参与者参与原因相匹配的短信比不匹配的短信更具激励性。此外，参与者更喜欢个性化（即使用第二人称语气）且语气正式的短信。与这些偏好一致的短信也被评为更具激励性。这些发现确立了使用信息定制来促进对纵向协议的依从性的可行性，以及将短信定制为个性化和正式的相关性。
