Zeng Weixi, Zhao Lixia, Zhao Wenlong, Zhang Yijing
Yangtze Delta Region Institute (Huzhou), University of Electronic Science and Technology of China, Huzhou 313001, China.
School of Public Administration, University of Electronic Science and Technology of China, Chengdu 611731, China.
Behav Sci (Basel). 2024 Jan 10;14(1):45. doi: 10.3390/bs14010045.
China's delayed retirement policy will be prudently rolled out at the appropriate time, yet the public's acceptance of this policy is concerning. To address this issue, our endeavor explores the impact of framing and anchoring effects on policy acceptance, aiming to mitigate the populace's resistance to the new policy. We conducted two survey studies on the Chinese population aged 16-65. Achieved through an online survey, Study 1 ( = 225) demonstrated that information framing significantly influences the public's acceptance of the delayed retirement policy. It was found that perceived fairness plays a mediating role between information framing and policy acceptance. Notably, the positive frame had a more pronounced effect on acceptance than its negative counterpart, with the positive presentation being perceived as more fair. Study 2 ( = 383), utilizing a combination of online and offline approaches, revealed that the anchoring effect moderates the relationship between information framing and perceived fairness. The interaction of anchoring and framing effects significantly influences perceived fairness, subsequently promoting public policy acceptance. The interplay between anchoring and framing effects significantly shapes perceived fairness, in turn bolstering the public's receptiveness to policy. These insights offer reasonable communication strategies for the smooth advancement of new policies, further enriching the field of behavioral science.
中国延迟退休政策将在适当时候审慎推出，但公众对该政策的接受度令人担忧。为解决这一问题，我们的研究探讨了框架效应和锚定效应对政策接受度的影响，旨在减轻民众对新政策的抵触情绪。我们对16至65岁的中国人群进行了两项调查研究。通过在线调查完成的研究1（n = 225）表明，信息框架显著影响公众对延迟退休政策的接受度。研究发现，感知公平在信息框架和政策接受度之间起中介作用。值得注意的是，积极框架比消极框架对接受度的影响更显著，积极表述被认为更公平。研究2（n = 383）采用线上和线下相结合的方式，揭示了锚定效应调节信息框架与感知公平之间的关系。锚定效应和框架效应的相互作用显著影响感知公平，进而促进公众对政策的接受。锚定效应和框架效应之间的相互作用显著塑造了感知公平，反过来增强了公众对政策的接受度。这些见解为新政策的顺利推进提供了合理的沟通策略，进一步丰富了行为科学领域。
