Bern University of Applied Sciences, Bern Academy of the Arts (HKB), Institute of Design Research (IDR) Bern Switzerland, Fellerstrasse 11, Bern, CH-3027, Switzerland.
Department of Health Sciences, Seebohm Rowntree Building, University of York, Heslington, York, YO10 5DD, United Kingdom.
Int J Drug Policy. 2024 Mar;125:104333. doi: 10.1016/j.drugpo.2024.104333. Epub 2024 Feb 12.
Alcohol policy studies have traditionally focused on formal policymaking processes. Retail cooperatives, however, have rarely been studied as sites of public health interventions. Migros, a cooperatively owned chain of supermarkets in Switzerland, has long forbidden alcohol sales in its supermarkets. Focusing on processes of framing, this study explores a recent unsuccessful attempt to reverse the long-standing ban via membership vote in 2022.
The study draws on a range of data sources, including company documents, a televised debate, and the results of a large online survey among the general population conducted ahead of the referendum. Using thematic analysis, it investigates various campaign-related arguments, including those made by Migros management, NGOs, and other key campaign participants.
Proponents and opponents used a combination of public health, economic/market-oriented, and corporate social responsibility (CSR) frames. Migros's longstanding dedication to CSR, its participatory governance structure, and the regional political dynamics in the Swiss context are essential in understanding the nature and impact of framing.
Alcohol-related harm arises from a complex interaction between different social, political, and economic factors. Reducing harm requires approaches that consider the range of contexts and measures that can shape alcohol availability.
传统上，酒精政策研究侧重于正式的政策制定过程。然而，零售合作社很少作为公共卫生干预的场所进行研究。瑞士的 Migros 是一家合作拥有的连锁超市，长期以来一直禁止其超市销售酒类。本研究聚焦于框架构建过程，探讨了 2022 年通过会员投票试图推翻长期禁令的最近一次失败尝试。
该研究借鉴了一系列数据源，包括公司文件、电视辩论以及在公投前针对普通民众进行的大型在线调查结果。研究采用主题分析，调查了各种与竞选相关的论点，包括 Migros 管理层、非政府组织和其他主要竞选参与者提出的论点。
支持者和反对者使用了公共卫生、经济/市场导向和企业社会责任 (CSR) 框架的组合。Migros 长期以来对企业社会责任的承诺、其参与式治理结构以及瑞士背景下的区域政治动态，对于理解框架的性质和影响至关重要。
酒精相关危害是由不同社会、政治和经济因素之间的复杂相互作用引起的。减少危害需要采取考虑到可影响酒精供应的各种背景和措施的方法。
