Xu Ke, Choi Kyunghwan, Rao Fengshuo
General Graduate School, Dongshin University, Naju, 58245, Jeollanam-do province, Republic of Korea.
Department of Sports and Leisure, Dongshin University, Naju, 58245, Jeollanam-do Province, Republic of Korea.
Heliyon. 2024 Feb 16;10(4):e26311. doi: 10.1016/j.heliyon.2024.e26311. eCollection 2024 Feb 29.
The effective operation of intangible assets in commercial sports events can bring long-term, sustainable, and large-scale economic benefits to sports events. However, currently, in the operation of commercial sports events, the lack of experience in hosting events often hinders the development of intangible assets that should have created higher profits, and cannot achieve the expected value. The intangible assets operational management performance (IAOMP) evaluation of commercial sporting events is the multiple-attribute group decision-making (MAGDM). The Logarithmic TODIM (LogTODIM) and TOPSIS technique was brought forward the MAGDM. The interval-valued intuitionistic fuzzy sets (IVIFSs) are brought forward as the useful technique for coping with uncertain and fuzzy information during the IAOMP evaluation of commercial sporting events. In this study, the interval-valued intuitionistic fuzzy number Logarithmic TODIM-TOPSIS (IVIFN-LogTODIM-TOPSIS) technique is brought forward the MAGDM under IVIFSs circumstances. Finally, the numerical example for IAOMP evaluation of commercial sporting events is brought forward to verify the IVIFN-LogTODIM-TOPSIS technique. The main contribution of this study is brought forward: (1) the LogTODIM-TOPSIS was extended to IVIFSs in light with MEREC model; (2) the MEREC model is brought forward to derive weight in light with score information values under IVIFSs circumstances. (3) the IVIFN-LogTODIM-TOPSIS is brought forward for MAGDM under IVIFSs circumstances; (4) the numerical example for IAOMP evaluation of commercial sporting events and several different comparative analysis is brought forward to verify the IVIFN-LogTODIM-TOPSIS model.
商业体育赛事中无形资产的有效运营能够为体育赛事带来长期、可持续且大规模的经济效益。然而,当前在商业体育赛事运营中,赛事举办经验的欠缺常常阻碍了本应创造更高利润的无形资产的发展,无法实现预期价值。商业体育赛事的无形资产运营管理绩效(IAOMP)评估属于多属性群决策(MAGDM)。对数TODIM(LogTODIM)和TOPSIS技术被提出用于解决MAGDM问题。区间值直觉模糊集(IVIFSs)被提出作为在商业体育赛事IAOMP评估中处理不确定和模糊信息的有效技术。在本研究中,提出了区间值直觉模糊数对数TODIM - TOPSIS(IVIFN - LogTODIM - TOPSIS)技术用于IVIFSs环境下的MAGDM。最后,给出了商业体育赛事IAOMP评估的数值示例以验证IVIFN - LogTODIM - TOPSIS技术。本研究的主要贡献在于:(1)基于MEREC模型将LogTODIM - TOPSIS扩展到IVIFSs;(2)提出MEREC模型以根据IVIFSs环境下的得分信息值来确定权重;(3)提出IVIFN - LogTODIM - TOPSIS用于IVIFSs环境下的MAGDM;(4)给出商业体育赛事IAOMP评估的数值示例以及几种不同的比较分析来验证IVIFN - LogTODIM - TOPSIS模型。