Wee Kim Wee School of Communication and Information, Nanyang Technological University.
Health Commun. 2024 Nov;39(13):3296-3307. doi: 10.1080/10410236.2024.2317567. Epub 2024 Feb 29.
Many countries have implemented strict preventive measures and mandatory policies to curb virus transmission during the COVID-19 pandemic. Some have adopted softer approaches, such as nudge-based intervention, to influence public health behavior. This systematic review, conducted following Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) 2020 guidelines, aims to determine if the nudge-based intervention can effectively influence people's preventive behavior during the early period of the COVID-19 pandemic. The review indicated an overall positive outcome, but results were mixed as nudge-based interventions substantially depended on the situational context. While the review found that the nudging technique that presents and conveys decision-related information was essential to nudging people, a secondary nudge would often applied to deliver the interventions. In addition, there was no indication of an ideal nudge technique that would be effective in most situations. Conversely, our findings indicate that the nudge would likely suffer from habituation after repeated intervention or backfire due to inappropriate use of nudges. Also, the ceiling effect would inhibit any nudge influences regardless of the technique(s) used. In sum, the results and the applicability of nudge-based interventions were mixed, highlighting the need for further research to advance the theory and practical developments.
许多国家在 COVID-19 大流行期间实施了严格的预防措施和强制性政策来遏制病毒传播。一些国家采取了更温和的方法,如基于推动的干预措施来影响公众的健康行为。本系统评价遵循 Preferred Reporting Items for Systematic Reviews and Meta-Analysis(PRISMA)2020 指南进行,旨在确定基于推动的干预措施是否可以在 COVID-19 大流行早期有效影响人们的预防行为。该评价表明总体结果是积极的,但结果存在差异,因为基于推动的干预措施在很大程度上取决于情境背景。虽然该评价发现提出和传达决策相关信息的推动技术对于推动人们至关重要,但通常会应用次要推动来提供干预措施。此外,没有迹象表明在大多数情况下有效的理想推动技术。相反,我们的研究结果表明,推动可能会因反复干预而产生习惯化,或因推动使用不当而适得其反。此外,上限效应会抑制任何推动影响,无论使用何种技术。总之,基于推动的干预措施的结果和适用性存在差异,这突出表明需要进一步研究来推进该理论和实际发展。