An active human role is essential in big data-led decisions and data-intensive science.

Big data is transforming many sectors, with far-reaching consequences to how decisions are made and how knowledge is produced and shared. In the current move toward more data-led decisions and data-intensive science, we aim here to examine three issues that are changing the way data are read and used. First, there is a shift toward paradigms that involve a large amount of data. In such paradigms, the creation of complex data-led models becomes tractable and appealing to generate predictions and explanations. This necessitates for instance a rethinking of Occam's razor principle in the context of knowledge discovery. Second, there is a growing erosion of the human role in decision making and knowledge discovery processes. Human users' involvement is decreasing at an alarming rate, with no say on how to read, process, and summarize data. This makes legal responsibility and accountability hard to define. Third, thanks to its increasing popularity, big data is gaining a seductive allure, where volume and complexity of big data can de facto confer more persuasion and significance to knowledge or decisions that result from big-data-based processes. These issues call for an active human role by creating opportunities to incorporate, in the most unbiased way, human expertise and prior knowledge in decision making and knowledge production. This also requires putting in place robust monitoring and appraisal mechanisms to ensure that relevant data is answering the right questions. As the proliferation of data continues to grow, we need to rethink the way we interact with data to serve human needs.