Heimann-Ratain G, Hanson M, Peregoy S M
J Sch Health. 1985 Jan;55(1):13-6. doi: 10.1111/j.1746-1561.1985.tb04066.x.
The purpose of this study was to gather data that would be applied to the design of an adolescent smoking prevention program. Focus group interviews, a form of qualitative research used in social marketing, were used to gather information from the adolescent participants to ensure that the program would reflect the needs and interests of the target population. The participants consisted of sixth graders from urban and rural areas, and black and white populations of low socioeconomic status. A total of eight focus groups was conducted with eight participants in each focus group. Activities such as auctions, roleplays, and guided discussions were carried out to learn about participant likes, dislikes, values, ideas, and abilities to turn down cigarettes. Following substantiation by a quantitative evaluation, this information was incorporated into the program and materials to ensure the maximum effectiveness of the intervention.
本研究的目的是收集数据，以应用于青少年吸烟预防项目的设计。焦点小组访谈是社会营销中使用的一种定性研究形式，用于从青少年参与者那里收集信息，以确保该项目能反映目标人群的需求和兴趣。参与者包括来自城市和农村地区的六年级学生，以及社会经济地位较低的黑人和白人。总共进行了八个焦点小组访谈，每个焦点小组有八名参与者。开展了拍卖、角色扮演和引导讨论等活动，以了解参与者的喜好、厌恶、价值观、想法以及拒绝香烟的能力。经过定量评估证实后，这些信息被纳入项目和材料中，以确保干预措施的最大有效性。
