Miftari Iliriana, Imami Drini, Kaliji Sina Ahmadi, Canavari Maurizio, Gjokaj Ekrem
Faculty of Agriculture and Veterinary, University of Prishtina, Kosovo.
Department of Agricultural and Food Sciences, Alma Mater Studiorum-University of Bologna, Italy.
Ital J Food Saf. 2024 Feb 5;13(1):11315. doi: 10.4081/ijfs.2024.11315. eCollection 2024 Feb 22.
Food safety standards remain a major concern for consumers, especially in developing and emerging economies, due to gaps in the capacities of food safety enforcement institutions and limited investments from private sector actors. This study analyzes consumer behavior and food safety-related lifestyles in Kosovo, a post-communist emerging economy. Consumer groups were identified according to their food-related lifestyle using the classical 2-stage segmentation approach of factor analysis as well as cluster analysis. The study findings indicate that almost two-thirds of the surveyed consumers are fairly or very concerned about food safety. The results reveal that highly educated female consumers are more concerned about personal health risks, food safety-related content, and related diseases. This study provides interesting insights for food safety policymakers and the agroindustry on how to promote food safety consumer awareness effectively with targeted communication strategies.
食品安全标准仍然是消费者主要关注的问题，尤其是在发展中经济体和新兴经济体，这是由于食品安全执法机构的能力存在差距以及私营部门行为体的投资有限。本研究分析了后共产主义新兴经济体科索沃的消费者行为和与食品安全相关的生活方式。采用经典的两阶段因子分析和聚类分析方法，根据消费者与食品相关的生活方式确定了消费者群体。研究结果表明，近三分之二的受访消费者相当或非常关注食品安全。结果显示，受过高等教育的女性消费者更关注个人健康风险、与食品安全相关的内容以及相关疾病。本研究为食品安全政策制定者和农业产业提供了有趣的见解，有助于他们了解如何通过有针对性的沟通策略有效提高消费者对食品安全的认识。
