Cultural Milieu and Group-Rules in an Elaborated Account of Metacontingencies: Conceptual Analysis and an Illustration in a COVID-19 Psychological Support Project.

The elaborated account of the metacontingency explicitly incorporated the role of antecedent events (with the concept of cultural milieu or cultural-organizational milieu) and verbal behavior (clearly related to what was termed group-rule generation). We argue that the cultural milieu encompasses two functionally distinct entities: antecedent environmental variables affecting the culturant (the organization members' activities)-what we termed cultural antecedents; and variables affecting the selecting environment or the consumer practices (members external to the organization responsible for producing cultural consequences)-what we termed selecting environment variables. Besides that, we propose that group-rule generation is not an element of a metacontingency distinct from the culturant, but that it describes verbal components of the interlocking behavioral contingencies; and that these verbal components are not present in all culturants but are especially important in more complex ones. We illustrate this conceptual analysis with reference to a COVID-19 psychological support project undertaken at a public university in Brazil and conclude by suggesting theoretical and methodological implications.